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Every online business income report I’ve published since 2017, with real revenue, profit margins and lessons from growing a business without social media.
Last updated: October 28, 2026
Table of Contents
My online business income reports are breakdowns of exactly what Success with Soul earns and spends each month, including revenue, profit after ads, contractors and partner commissions, what drove the numbers and what flopped. I’ve published them since 2017, from my food and wellness blogging days to the social-free education business I run now.
Think of this page as the table of contents for all of it (the good months, the humbling ones and the ones where I had to correct my own math). New here? Start with the newest report above, then scroll down for the full archive by year.

My business grew from a food and wellness blog that made $6,500 in its first year into Success with Soul, a social-free education business that has made over $2.5 million since I quit social media in 2021. It was not a straight line, and the reports below show the dips as clearly as the jumps.
I was a freelance journalist when I started Root + Revel at the end of 2015, and I went full-time on it in 2017. I launched Success with Soul in 2019 to teach what I’d learned. That October, I lost over $12,000 on my first course launch and a bad Facebook ads bet. My next launch, three months later, made over $100,000 in two weeks.
In 2021 I sold Root + Revel for multiple six figures, and that November I deleted every social app in one night over Thanksgiving, planning to take a break until New Year’s. I never went back, and the business grew 165% in my first social-free year.
Then came 2023, my worst year in business. I was carrying a high payroll, taking on debt to cover it, and my $10,000 group program stopped selling. So I broke that one big program into smaller, cheaper offers and bundled all of them into Mindful Business Academy, which is still the backbone of the business.
In 2024 I took a six-month sabbatical, then started The Room and The $1k/Day Experiment. In 2025, my first year without employees, I restarted paid ads (they lost money for six months before they worked) and quadrupled my daily revenue. In 2026, JV webinars (live classes I teach to a partner’s email list, splitting the revenue) helped carry me past my $500,000 goal before July ended.
| Year | What happened | Read the report |
|---|---|---|
| 2016 | $6,500 in my first year of blogging | (before the reports started) |
| 2017 | $75,000 in my first full-time year | 2017 income report |
| 2018 | $150,000, with four months of maternity leave | 2018 income report |
| 2019 | $194,500+ from my blog, plus a course launch that lost money | 2019 year in review |
| 2020 | My first six-figure month, then $135,000+ during a four-month maternity leave, mostly from evergreen funnels | Paid maternity leave report |
| 2021 | Sold Root + Revel for multiple six figures and quit social media | How I sold my blog |
| 2022 | Grew 165% in my first year without social media | How I quit social media |
| 2023 | My worst year, which led to Mindful Business Academy | (no reports that year) |
| 2024 | $67,000+ from evergreen sales during a six-month sabbatical | Sabbatical report |
| 2025 | Quadrupled my daily revenue as a solo business owner | How I quadrupled daily revenue |
| 2026 | Passed my $500,000 goal before July ended, with help from four JV webinars | Spring + Summer 2026 report |
I share my income because transparency is my #1 core value, and because the full picture is more useful to you than a highlight reel. A revenue number on its own tells you almost nothing. What made it, what it cost and what went wrong are the parts you can use.
So every report tries to show the whole machine. That means gross revenue and profit side by side, the ads, contractors and partner commissions it took to get there, and who did the work (these days that’s me, Rachel, my operations director, and a lot of AI). When a big month came from one unusual launch or partnership, I say so in the same breath.
It also means the misses. You’ll find the $12,000 launch that flopped, the six months of ads that lost money, my lowest revenue week on record and a correction when my own numbers were wrong. I’m proud of what this business has become, and I’d rather own that calmly than act surprised by it.
Reading other people’s income reports is what convinced me an online business could be a real business back when I was a skeptical journalist. If mine help you see what’s possible, what it takes and what you’d do differently, they’re doing their job. They also keep me honest, because writing them forces me to look at my own numbers every month.

I market my business with an email list, search content, partnerships and a little paid advertising, and I haven’t posted organically on social media since November 2021. My email list does most of the selling. Everything else exists to get new people onto it.
Organic social media has become a pay-to-play channel. Facebook’s average organic reach fell from 16% in 2012 to about 1–2% in 2025, according to Hootsuite, and Instagram’s organic reach dropped another 12% from 2024 to 2025. As I like to remind people, Instagram exists to grow Instagram’s business, and yours is an afterthought.
Once the automations are built, my week comes down to four marketing moves, and they take a few hours.
Those automations form what I call a flywheel. A new subscriber gets a small, discounted offer right away, then emails that help them get a result, then a chance to join a membership, and eventually an invitation to become an affiliate who sends new people in. Evergreen Ecosystem walks through the whole setup.
One more piece matters if you’re leaving social media. Leave up a static nine-post grid that tells visitors where to find you, so a curious stranger doesn’t assume you went out of business.
Most online businesses make money through four revenue streams, whether or not they use social media: display ads, sponsorships, affiliate marketing and their own digital products. I’ve used all four, and my own digital products have made me the most money by far, because I keep the whole sale and don’t need huge traffic.
| Revenue stream | How you get paid | Traffic needed | How passive is it? |
|---|---|---|---|
| Display ads | Ad networks pay you per visitor | A lot | Very |
| Sponsorships | Brands pay a fixed fee up front | Some (an engaged email list counts) | Not very |
| Affiliate marketing | A commission when someone buys through your link | Any | Fairly |
| Your own digital products | You keep 100% of every sale | Much less | Very, once your funnels are built |
Display ads pay you for traffic, and you can start with Google AdSense at any size. As your traffic grows, premium networks like Mediavine and Raptive (formerly AdThrive, which I used for Root + Revel) pay much better, so check their current traffic minimums before you apply.
At Root + Revel, ads brought in about $3,000 to $5,000 a month once the blog hit 150,000 monthly pageviews. They need a lot of traffic, pay less than other options, and distract from what I want visitors to do, which is to join my email list. That’s why Success with Soul has no display ads.
Sponsorships pay you a guaranteed, upfront fee to feature a brand you believe in. I’ve negotiated $2,000+ deals for a single blog post, and these days brands sponsor my newsletter instead, which works even with a small list.
Sponsorships take active pitching and relationship building, so they’re the least passive option. My guide to getting sponsored walks through how to land your first deal.
Affiliate marketing pays you a commission when someone buys a product through your unique link, and you can start with zero traffic. Affiliate commissions brought in about $45,000 for my business in 2025, mostly from tools and courses I use every day.
The downsides are that commission rates can change without notice and you’re sending readers to someone else’s site. These 10 affiliate marketing tips will help you earn more from it.
Selling your own digital products is my favorite way to make money online, because you keep 100% of the sale and need far fewer visitors to earn the same amount. Mindful Business Academy alone brought in about $122,000 in 2025, and a big share of it came in through automated funnels rather than live launches.
Products take more time up front, and you may need new skills like course creation and sales. If you’re still figuring out what to sell, Instant Income walks you through creating and pre-selling an offer.

Here is every income report I’ve published about my own businesses, grouped by year.

In 2024, Rachel, my operations director, built her herbalist coaching business, Seeds & Stalks, from scratch without social media, and shared her progress here. These reports follow her business, not mine.
My online business has made over $2.5 million since I quit social media in November 2021. My most recent 12-month revenue and profit margin are listed at the top of my income reports page, next to the newest report.
I publish income reports to show the full picture of how an online business makes money, including the costs, the people involved and the months that flop. They keep me honest and give other entrepreneurs a real example to learn from instead of a highlight reel.
Yes. I haven’t posted organically on social media since November 2021. My business grows through an email list, search content for Google and AI tools, partnerships like guest podcasts and JV webinars, and a small amount of paid advertising.
Selling your own digital products is the most profitable option for most small businesses, because you keep the whole sale and don’t need huge traffic. Display ads, sponsorships and affiliate marketing can add income on top, but they depend more on audience size.
I aim to publish an income report every month. Some reports cover a few months at once, like my Spring + Summer 2026 report on four JV webinars. The newest report is always linked at the top of my income reports page.
These income reports are the public version. Inside The $1k/Day Experiment, members get my weekly diaries, the dashboards I use to make decisions, full debriefs of every launch and experiment, and live office hours. It’s $197 a year (or $27 a month).

