April 2025 Income Report: $19,812.41 as a Neurodivergent Entrepreneur with OCD

Last Updated on May 22, 2025

As part of the $1K/Day Experiment, I’m continuing my monthly Income Reports for Success with Soul about sustainable online businesses built on passive income. Today I’m sharing how I, a neurodivergent business owner with OCD, navigated a month of family challenges, ADHD parenting, and balancing mental health and business growth.

Welcome to the 7th installment of my Income Reports—part of The $1K/Day Experiment, my behind-the-scenes journey to making $1,000 per day in passive product sales without relying on social media.

If you’re new here, these reports serve as both a transparency tool and a blueprint for how I’m growing my online business in a way that prioritizes sustainability, alignment, and rest.

April was a month of honoring my energy cycles and emotional needs while still showing up for my business. Between my son Jackson’s recent ADHD diagnosis, fostering our new dog Fergus, and processing some deeper emotional work in my personal life, I found myself needing to slow down and be more intentional with my time and energy as our household basically became a live-action case study in Entrepreneurship with Neurodivergence.

I made space for grief. I made frozen chicken nuggets more times than I’d care to admit. And I made money. Because I’ve built systems that honor who I am—messy and magnificent entrepreneur with OCD.

If April had a theme, it would be “honoring what is.” Some days I felt creative and productive, others I struggled to focus or felt pulled to rest. Instead of fighting against these natural ebbs and flows, I leaned into them—working when I felt inspired and resting when I needed to recover.

Despite these challenges (or perhaps because I honored them), my business continued to generate consistent revenue. I maintained my streak of daily sales (now at 300+ days!), welcomed dozens of new members to The Room, and even found time to experiment with new systems and tools.

If you’re a neurodivergent entrepreneur juggling a family, mental health and business growth—while desperately trying not to drown in Google Calendar chaos—you’re not alone.

Let’s dig into the details, key takeaways, and what I focused on in April to maintain revenue while honoring my capacity with neurodivergence and life’s realities.

Note: While these posts are public for anyone to read, if you want to get an even deeper look into exactly what I’m doing in my business to make consistent daily sales without ever posting on social media then I invite you to grab your unfiltered backstage pass here.

The Numbers: Making Money with OCD

• Total Revenue: $19,812.41
  • 🔹 Affiliate Income: $2,859.68
  • 🔹 Mindful Business Academy: $5,336.43
  • 🔹 Recurring Revenue: $4,671.00
  • 🔹 Low-Ticket Passive Products: $1,981.48
  • 🔹 Coaching Income: $3,963.82
  • 🔹 Sponsored Content: $2,000.00
• Expenses: $4,759.63
  • Paying out my affiliates (want me to pay you too? sign up here! it’s free!)
  • Software (like Fathom, Descript, Ellie AI, Manychat, ClickUp and Kartra)
  • Meta ads testing ($923.40)
  • Training and education (I bought Dama’s Airtable membership and am so excited about this base!)
• Net Profit: $15,052.78 (76.0%)

Wow! I’m honestly in shock. April was a month where I felt like I was barely keeping my head above water. Between Jackson’s ADHD diagnosis, fostering Fergus, and some heavy emotional processing happening in my personal life, there were days I worked maybe 2 hours max. And yet…my profit margin actually INCREASED from March’s 68.53% to 76.0%.

How the actual hell does that happen? Two words: recurring revenue.

Across my four memberships, plus recurring coaching income, I now have nearly $10k in predictable monthly income before I even get out of bed. When you’re having a week where your kid is melting down and you’re emotionally drained, knowing the baseline bills are covered is EVERYTHING. Start small if you need to, but start somewhere with recurring offers.

Likewise, my evergreen funnels continue to bring me sales every day. In fact, one of the most exciting developments this month was hitting Day 300 of daily sales! This milestone validates my approach to building a business that generates consistent revenue without requiring constant content creation or social media presence, two recipes for neurodivergent disaster.

Most Purchased Courses from the Shop

Let’s start with what you all were actually buying this month, because nothing screams “data-driven CEO” like product sales spreadsheets and celebratory snacks (I’m partial to chocolate-covered sea salt pistachios from Trader Joe’s, if you’re curious).

My top sales by product were:

1. The Room: Weekly Group Coaching Calls for Accountability + Community (72)
2. Launch Lab (83)
3. $1k/Day Experiment (26)
4. Browsers to Buyers: Tripwires, Bumps + Upsells (23)
5. Beyond the Scroll: How to Create a Static 9-Grid (with Templates!) (17)

Worth noting: I sold an average of 9.5 products per day in April.

My top sales by revenue earned were:

1. Mindful Business Academy
2. The Room: Weekly Group Coaching Calls for Accountability + Community
3. $1k/Day Experiment
4. Launch Lab
5. Unlimited Monthly Voxer Coaching

Worth noting: I made an average of $660 per day in April, including affiliate and sponsor income.

Least Purchased Courses

These are the underdogs that really deserve more credit!

• Affiliate Autopilot: A Set-and-Forget System for Passive Profits
• Fast-Track Workshop: A Feminist Calendaring + Productivity System for Time Management + Work-Life Balance
• Day of Voxer Coaching
• Scale Smart: Minimal Effort, Maximum Impact Systems

My Personal Faves

• Unlimited Monthly Voxer Coaching
• Inbox Insights: Weekly Email Coaching + Accountability for Goal-Getters
• Website in a Week: SEO and WordPress Made Easy
• 7-Day Aligned Business Blueprint: Foundations for a Life-First Business
• Instant Income: Sleaze-Free Sales Strategies to Make Money Today

Most Popular Affiliate Links

• Kartra
• Amy Porterfield
• Simple Pin Media
• Tara Reid
• Elizabeth Goddard

Most Popular Coaching Offers

• The Room
• Inbox Insights
• 1:1 Coaching Calls
• Voxer Coaching

Traffic Without Social Media: 10.8k pageviews (down from 16.4k in March)

Note: this screenshot comes from Fathom Analytics, which I much prefer to GA4.

My traffic dipped big time from March, which aligns with my reduced ad spend this month. But I’m noticing something fascinating in my referral sources—ChatGPT is now showing up as a traffic driver! This validates my recent experiments with AI SEO, and it’s only going to get better from here!

The majority of my traffic continues to come from direct sources (primarily email) and Google, with Facebook ads bringing in a steady stream of new visitors as well. I’m particularly pleased to see that my bounce rate remains healthy at 67%, indicating that visitors are finding value in my content.

My top-performing pages were:

1. Daily Sales Evergreen Webinar Page (this is what I was running ads to)
2. The Room Sales Page
3. My Homepage
4. Tripwire pages on my lead magnets (3 showed up in the Top 10 posts)
5. MBA Sales Page

So what am I actually doing to get thousands of people to my website every month without posting on social media? Let me pull back the curtain:

1. Email is my traffic engine. I send 2-3 emails weekly that always link back to my site. The key? I treat my emails like mini-blog posts—valuable enough to stand alone, but always with strategic links back to my site.
2. Strategic partnerships drive consistent traffic. I’ve built relationships with a handful of peers who regularly mention my work in their newsletters and content (and vice-versa). These partnerships bring in dozens (sometimes hundreds) of visitors monthly with minimal effort on my part. For example, this month I did a JV webinar with my friend Cat Griffin that nearly 300 people signed up for from her list.
3. My “Everything Page” is a traffic magnet. This single page showcases all my offers in one place, making it easy for people to find what they need. I link to it in my email signature, podcast show notes, and guest posts. It gets about 150-200 views monthly and it converts browsers into buyers.
4. Evergreen webinar ads keep working. Even with reduced ad spend, my evergreen webinar funnel continues to drive traffic. The secret? I’ve optimized the entire journey—from ad to landing page to thank you page—ensuring each step naturally leads visitors deeper into my site.
5. Bundles and summits create traffic spikes. The Introvertpreneur Summit this month sent over 100 visitors to my site in a single day. I participate in 1-2 of these events monthly, creating consistent traffic surges that introduce new audiences to my work.

The beauty of this approach? It’s sustainable, somewhat predictable, and doesn’t require me to chase algorithms or create endless content. Instead, I focus on optimizing the pathways that are already working and nurturing the relationships that naturally drive traffic my way.

Growing Email List Without Social Media: 617 new subscribers (9000 total active leads)

Note: this screenshot comes from my dashboard in Kartra.

My email list continued to grow steadily in April, with new subscribers coming primarily from meta ads, bundles/summits and partnerships (I teach this all here).

What’s particularly exciting is that I’m seeing improved engagement from new subscribers. My welcome sequence maintains a 50%+ open rate, and I’m seeing consistent sales from new subscribers within their first 30 days on my list.

NOTE: Just a quick note to point out that while it’s amazing that Kartra gives us data like how much each subscriber is worth and their lifetime value, this isn’t 100% accurate for my business because we also sell through Shopify. And that isn’t counted towards these numbers.

Key Takeaways: What Helped Me Grow While Supporting Mental Health

What I Focused on this Month: Maintaining Momentum with ADHD + OCD

April wasn’t just challenging—it was overstimulating in every possible way. We’re talking Jackson’s new ADHD diagnosis, two criminal incidents at my daughter’s school, Mattie’s ADHD brain doing its usual “forget we even own a calendar” thing, and my OCD brain just trying to keep the kitchen counters clean for five freaking minutes.

Instead of white-knuckling my way through it, I practiced what I preach: flexibility, compassion, and strategic minimalism. I adjusted my expectations and workflows to match my capacity. That looked like:

• I front-loaded my work week when possible, getting the bulk of my tasks done on Mondays and Tuesdays and batch working on high-functioning days
• Using timers and visual cues (bless you, Pomodoro)
• I took advantage of small pockets of time rather than waiting for “perfect” work blocks
• I focused on on “minimum viable progress” over perfection and prioritized high-impact tasks that would move the needle on revenue, and let the rest go
• I practiced self-compassion on days when little got done so I could rest without guilt (okay, with less guilt)

Being a neurodivergent entrepreneur means constantly negotiating between your brain’s needs and the demands of your life and business. And this month, I said yes to making those needs the priority—without sacrificing profitability.

This approach allowed me to be present for my family while still maintaining business momentum. The result? Despite working fewer hours, my revenue actually increased from March.

2. Emotional Processing as Part of the Entrepreneurial Journey

OCD means my brain LOVES control. Predictability. A tidy inbox and a to-do list with cute little boxes checked off. But entrepreneurship doesn’t come with checkboxes—it comes with curveballs. And this April, I had to face some Big Feels™. Therapy got real. Emotional spirals happened. I questioned everything from my parenting to my funnel copy.

This month reminded me that emotional processing isn’t separate from business—it’s an integral part of sustainable entrepreneurship. For me, integration looked like:

• I honored my need for time off and just took it (one week, ending early at the last minute on Thursday morning because I just couldn’t anymore).
• I used therapy, leaned on friends and my husband, journaling (especially with my spiritual therapist GPT) and meditation to process feelings rather than pushing them aside
• Skipping a newsletter and other non-essential tasks to honor what was (and living to tell the tale)
• Saying no to things that didn’t feel aligned—even when they were “good opportunities” (I turned down a lot of invitations in April, and also canceled a lot of social events in favor of rest)
• I recognized that slower periods are often when the most important internal shifts happen
• I trusted that this emotional work would ultimately make me a better leader and business owner

By giving myself permission to feel and process, I avoided burnout and actually came into May with a newfound excitement about some ideas and clarity that came to me when I finally shut my computer down. And spoiler: honoring my mental health didn’t tank my business. It sustained it.

3. Systems That Work When You Don’t
April was a powerful reminder of why I’ve built my business the way I have. On days when I couldn’t show up fully, my systems continued working:

• My evergreen funnels continued generating leads and sales
• My email sequences nurtured subscribers without requiring daily content creation
• My recurring revenue streams provided stability regardless of my capacity
• My team (welcome back, Rachel!) handled customer service inquiries efficiently

This month validated my belief that a truly sustainable business isn’t one that requires constant hustle—it’s one that continues functioning even when life gets messy.

Results from April 2025

What’s Working: Daily Sales Without Social Media

Despite working less (like, a LOT less), my revenue increased in April. This is the magic of designing your business to support life as a neurodivergent business owner—not the other way around. When your systems are solid, you don’t have to show up perfectly. You just have to show up when and how you can.

• An Everything Page and Shopify Store.
• Low-cost tripwires on everything I sell, with bumps and 1-click upsells.
• Creating an all-access pass/everything offer and breaking out its components into a la carte options to meet folks where they’re at
• Asynchronous coaching; Email coaching has been going AMAZING and our weekly group coaching in The Room is growing slowly and this group may be one of my faves ever!
• A super engaging evergreen welcome series with a 50.31% open rate and 5.59% click-from-opens rate that makes sales and leads into a weekly sales sequence for my shop that’s also converting super well.
• Sending my live weekly Sunday newsletter, “The Whole Soul List” where I make multiple offers every week while connecting with my people on a much deeper, personal level.
• And finally, I think the fact that I am a Clockwork Queen (aka I manage my time really well) and have so many efficient, automated systems in place, and take such good care of my mental health and wellbeing, all allow me to show up as my best self, maximize productivity and really feel in a creative flow with endless energy and passion for the work I do. I am so so grateful every single day that this is how I get to spend my time. I absolutely adore my job!

What Didn’t Work (and Why That’s Okay)

🤷‍♀️ Inconsistent Content Creation: I had planned to publish my March income report early in April, but between family needs and emotional processing, it kept getting pushed back. Then, I purposely missed sending the Sunday Whole Soul List email. Yes, I still made daily sales. No, the world didn’t implode.

• Lesson learned: This is your permission slip: If you’re a fellow OCD entrepreneur or neurodivergent creator, let “skipped content” be neutral—not a moral failure. Sometimes the most strategic thing you can do is not push through. Because rest isn’t the opposite of productivity—it’s part of your sustainable business growth plan. While consistency is important, I’m learning that it’s okay to adjust expectations during challenging periods. The world didn’t end because my content calendar shifted, and my audience was still there when I returned.

🤷‍♀️ Boundaries Between Rest and Work: I noticed that some days in April weren’t true rest (napping, recovering, reading guilt-free) but rather convincing myself I was “resting” by doing menial busy work instead of important tasks. The result? Neither rested or productive. In May, I want to be more intentional about fully committing to either work or rest, rather than existing in the draining in-between state.

• Lesson learned: I’m implementing a “3 Priority Daily System” where I identify the three non-negotiable tasks that would make the day a win, regardless of what else happens. This creates a satisfying, achievable target and prevents me from half-completing multiple tasks instead of fully finishing the most important ones.

🤷‍♀️ Retention in the Room: At the start of April, I surpassed my goal of 100 active members and I was on cloud nine. But by the end of the month, we lost 32 members. Ugh!

• Lesson learned: Honestly? I’m not sure yet. I’ve been focused on retention—adding value, improving onboarding, spotlighting members, showing up consistently in the community—and yet… churn still happened. My hunch is that our $7 first-month offer might be attracting people who aren’t truly ready to commit to long-term support or high-touch coaching. Or maybe some folks got what they needed and were ready to move on—and that’s okay, too. But I’ll be watching closely, surveying churned members, and testing some new onboarding tweaks to make sure we’re attracting and retaining the right people. Because hitting a milestone doesn’t mean the work is done—it means it’s time to shift focus. Growth is great—but sustainability lives in retention.

Goals for May 2025

• Start using the Success with Soul Matrix again: To combat task overwhelm and improve focus, I’ll start each week by filling out this planner page to make sure I’m clear on not only what’s truly important and urgent, but also what I can delegate/eliminate and some other cool hacks that help me stay focused even on days with interruptions or lower energy.
• Optimize Email Sequences Based on Q1 Data: Now that I have a full quarter of data from my various email sequences, I’ll spend time in May analyzing what’s working and making strategic adjustments to improve open rates, click-through rates, and conversions.
• Prepare for Summer Schedule: With summer approaching and kids being home more, I want to proactively plan my work schedule and set realistic expectations for what I can accomplish during this season. This includes batching content, streamlining workflows, and potentially bringing on additional support.
• Nurture The Room Community: Now that we’ve reached 100+ members, I want to focus on retention and community building. This includes implementing more member spotlights, creating opportunities for peer connections, and ensuring each member feels seen and supported.

Reader Questions: Balancing Entrepreneurship with Neurodiversity

Each month, I feature one question about online business from a reader. Submit your question in the comments and I’ll answer one next month!

Q: How do you manage your business while supporting a neurodivergent family? I’m struggling to balance my work with my child’s needs, especially during school breaks and unexpected days off.

A: This question hits close to home, especially after Jackson’s recent ADHD diagnosis. Here’s what’s working for us:

First, I’ve learned to build flexibility into my business model. This means creating systems that don’t require me to be “on” at specific times—asynchronous coaching, evergreen funnels, and batched content creation all allow me to work around my family’s needs rather than forcing them to work around mine.

Second, I’ve become much more realistic about what I can accomplish during challenging periods. During school breaks or when Jackson is having a tough day, I focus on maintaining essential business functions rather than pushing for growth. Sometimes I take off all together, like over the winter holidays. I’ve identified my “minimum viable workday”—the few tasks that keep the business running—and prioritize those when time is limited.

Third, I’ve found that structure benefits both my business and my son. We use visual schedules, timers, and clear transitions to create predictability. This helps Jackson know what to expect and gives me dedicated work blocks, even if they’re shorter than ideal.

Fourth, I’ve built a support network of other parents navigating similar challenges. The Room actually has several members who are parenting neurodivergent children while running businesses, and their insights have been invaluable. There’s something powerful about knowing you’re not alone.

Finally, I’ve learned to see the gifts in our situation. Jackson’s ADHD has made me more adaptable, more compassionate, and more creative in my business approach. It’s taught me to question conventional wisdom about productivity and success, leading to a business model that truly works for our family’s unique needs.

And also, there’s no such thing as perfect balance—instead I try to create a flexible system that can bend without breaking when challenges arise. And on the hardest days, remind yourself that by building a business that accommodates your child’s needs, you’re modeling something powerful: that success doesn’t have to come at the expense of what matters most.

Final Thoughts: The Power of Honoring What Is

April taught me a powerful lesson about entrepreneurship: sometimes the most productive thing you can do is honor your current reality rather than fighting against it. And being a neurodivergent entrepreneur means your business gets to reflect your reality—not some Pinterest-perfect productivity porn.

When I look back at this month, which was an emotional rodeo, I see a beautiful example of what’s possible when we build businesses that flex with life’s challenges rather than demanding rigid adherence to arbitrary standards of productivity.

I now see that honoring my OCD tendencies, embracing my husband’s and son’s ADHD brains, and finding rhythm inside the chaos isn’t a liability—it’s a superpower. My mental health and business growth are not in conflict. They’re intertwined.

And if I can run a nearly $20k/month business while managing school meltdowns, therapy tears, and a family with a cocktail of neurodivergence, so can you.

Here’s what I know now that I didn’t at the start of the month (or had to be reminded of again):

✅ Rest isn’t a luxury—it’s a business strategy.
The days I took to process emotions, connect with my family, or simply recover weren’t “time off”—they were investments in my long-term sustainability as a business owner. By honoring my need for rest, I prevented burnout and preserved the creativity and energy that fuel my business.

✅ Systems are the ultimate form of self-care.
The systems I’ve built—from evergreen funnels to email sequences to clear SOPs—aren’t just about efficiency; they’re about creating space for the messy, beautiful reality of being human. When life demanded more of me this month, my business continued to thrive because I had built it to run without requiring my constant attention.

✅ Vulnerability is a superpower, not a weakness.
Being open about my challenges—both in therapy and with my audience—hasn’t diminished my authority; it’s strengthened it. By sharing my journey of balancing business with parenting, mental health, and personal growth, I’ve deepened connections with my audience and attracted clients who value authenticity over perfection.

✅ Success isn’t linear—it’s cyclical.
Just like our bodies, our businesses have natural rhythms of expansion and contraction. This month reminded me that periods of apparent slowdown are often when the most important internal work happens—the recalibration and integration that make future growth possible.

So here’s what I’m bringing into May:

✔️ More trust in the foundations I’ve built.
✔️ More compassion for myself on the days when balance feels elusive.
✔️ More courage to share both the highlights and the challenges of this entrepreneurial journey.

Here’s to building businesses that honor our humanity rather than asking us to transcend it—because that’s where true sustainability lives.

If you’d like a closer look at how I make daily sales without social media, consider joining me in The $1K-a-Day Experiment for unfiltered insights and access to my evolving strategies.

FAQS: Sustainable Business Growth