March 2025 Income Report: $18,921 While Balancing Family and Business Growth

Last Updated on May 14, 2025

As part of the $1K/Day Experiment, I’m continuing my monthly Income Reports for Success with Soul about business systems for consistent revenue without social media. Today I’m sharing how I balanced family time, business growth, and personal development in March while still generating consistent revenue.

Welcome to the 6th installment of my Income Reports—part of The $1K/Day Experiment, my behind-the-scenes journey to making $1,000 per day in passive product sales without relying on social media.

If you’re new here, these reports are equal parts income transparency and behind-the-scenes business therapy. Think: if your business journal and your bank account had a baby, and that baby loved spreadsheets and truth bombs.

March was a month of growth and balance. After February’s experimentation phase, I found myself settling into a more consistent rhythm with my business while still making time for family, personal development, and some much-needed rest.

If March had a theme, it would be integration. I spent the month implementing what I learned from February’s experiments, particularly with Meta ads and AI tools, while also focusing on delivering value to my existing clients and nurturing my email list.

I found my flow, leaned into what was working, and gave myself some damn grace on the days when everything felt a little too… March.

We’re talking:

• Deep work sprints
• Family interruptions (hello, surprise ADHD evals and flu season part 97)
• Some solid CEO time
• And yes—actual rest.

All while still making consistent daily sales. IYKYK, this is the dream.

Let’s dig into the details, key takeaways, and what I focused on in March to grow my revenue while honoring my capacity and priorities.

Note: While these posts are public for anyone to read, if you want to get an even deeper look into exactly what I’m doing in my business to make consistent daily sales without ever posting on social media then I invite you to grab your unfiltered backstage pass here.

The Numbers: Business Systems for Consistent Revenue

• Total Revenue: $18,921.05
  • 🔹 Affiliate Income: $3,442.26
  • 🔹 Mindful Business Academy: $5,504.29
  • 🔹 Recurring Revenue: $4,193.00
  • 🔹 Low-Ticket Passive Products: $3,781.50
  • 🔹 Sponsored Content: $2,000.00
• Expenses: $5,310.57
  • Paying out my affiliates (want me to pay you too? sign up here! it’s free!)
  • Meta ads testing ($1,944.64)
  • Software (like Fathom, Descript, Ellie AI, Manychat, ClickUp and Kartra)
• Net Profit: $12,980.48 (68.53%)

I’m thrilled to report that my revenue increased by 26% compared to February, while my profit margin improved from 64.8% to 68.53%. This growth came despite continuing to invest in Meta ads testing, which shows that my overall business strategy is becoming more effective.

The most exciting part of this month’s numbers is seeing the growth in my recurring revenue streams. The Room membership has been steadily growing, and I SURPASSED my goal of 100 active members, which would mean $10,000 in monthly recurring revenue just from this one offer. Of course everyone’s first month is just $7, so we’ll have to see how churn shakes out next month.

My low-ticket passive products also saw significant growth this month, with sales increasing by over 500% compared to February. This validates my strategy of offering multiple entry points at different price levels to meet my audience where they are.

Most Purchased Courses from the Shop

Let’s start with what you all were actually buying this month, because nothing screams “data-driven CEO” like product sales spreadsheets and celebratory snacks (I’m partial to chocolate-covered sea salt pistachios from Trader Joe’s, if you’re curious).

My top sales by product were:

1. The Room: Weekly Group Coaching Calls for Accountability + Community (122)
2. Launch Lab (114)
3. $1k/Day Experiment (64)
4. Beyond the Scroll: How to Create a Static 9-Grid (with Templates!) (46)
5. Browsers to Buyers: Tripwires, Bumps + Upsells (37)

My top sales by revenue earned were:

1. Mindful Business Academy
2. $1k/Day Experiment
3. The Room: Weekly Group Coaching Calls for Accountability + Community
4. Launch Lab
5. Beyond the Scroll: How to Create a Static 9-Grid (with Templates!)

Least Purchased Courses

These are the underdogs that really deserve more credit!

• Affiliate Autopilot: A Set-and-Forget System for Passive Profits
• Fast-Track Workshop: A Feminist Calendaring + Productivity System for Time Management + Work-Life Balance
• Day of Voxer Coaching
• Scale Smart: Minimal Effort, Maximum Impact Systems

My Personal Faves

• Unlimited Monthly Voxer Coaching
• Inbox Insights: Weekly Email Coaching + Accountability for Goal-Getters
• Website in a Week: SEO and WordPress Made Easy
• 7-Day Aligned Business Blueprint: Foundations for a Life-First Business
• Instant Income: Sleaze-Free Sales Strategies to Make Money Today

Most Popular Affiliate Links

• Kartra
• Amy Porterfield
• Bluehost
• Blogger Breakthrough

Most Popular Coaching Offers

• The Room
• Inbox Insights
• 1:1 Coaching Calls
• Voxer Coaching

Traffic Without Social Media: 16.4k pageviews (up from 12.9k in Feb)

Note: this screenshot comes from Fathom Analytics, which I much prefer to GA4.

March brought 16,400+ pageviews, up from 12.9k in February. That’s a 27% increase without a single post on Instagram or Facebook.

This bump came from a combo of:

• Running Meta ads to Beyond the Scroll
• SEO-optimized content (thanks past-me!)

I wish my Direct/Unknown traffic would break down accurately, because I know those are not truly all people who just type my URL into their browser. My hypothesis? A lot of that “Direct” traffic is actually email clicks that isn’t tracking properly, especially because I know I’ve got a juicy email welcome sequence that pushes folks back to my site

My top-performing pages were:

1. Beyond the Scroll Challenge (running ads to this)
2. Tripwire Tripwire (how meta, eh?)
3. My Homepage
4. The Room Sales Page
5. Momentum Method Tripwire

Interestingly, the MBA sales page wasn’t in the Top 5 for the first time all year, which is interesting because we kept to our average of MBA brining it right around $5,400/month.

Growing Email List Without Social Media: 1,636 new subscribers (8,997 total active leads)

Note: this screenshot comes from my dashboard in Kartra.

March was another strong month for email list growth, with a significant number of new subscribers joining through my Meta ads, bundles, and Get It Done Week promotions.

My Meta ads continued to perform well, bringing in leads at about $2-3 per subscriber. Actually, my evergreen webinar ad got CPL down to $1.14 (!!!) and my new tripwire/bump combos are finally converting.

I also participated in several bundles and summits this month, which brought in additional subscribers at no cost. This strategy continues to be one of my favorite ways to grow my list without social media.

NOTE: Just a quick note to point out that while it’s amazing that Kartra gives us data like how much each subscriber is worth and their lifetime value, this isn’t 100% accurate for my business because we also sell through Shopify. And that isn’t counted towards these numbers.

Key Takeaways:

What I Focused on this Month: Balancing Family and Business Growth

1. Recurring Revenue Growth
March’s Get It Done Week focused on growing your email list with bundles and summits—the exact strategy I used to gain 5,000+ new subscribers last year without social media. This event was a huge success, with:

• Over 122 people joined/stayed in (many of whom were brand new to my world)
• 15 participants completed the challenge and submitted their work

The success of this GIDW further validates my strategy of offering high-value, implementation-focused events as a way to grow my audience and convert them into paying clients and recurring revenue.

2. Meta Ads Optimization
I continued to refine my Meta ads strategy based on February’s data and feedback from my mastermind. While I’m still not at a positive ROAS yet, I’m seeing encouraging signs:

• My cost per lead has stabilized around $2-3
• Tripwire and bump offer sales are increasing
• More leads are engaging with my email content

I’m taking a long-term view with these ads, recognizing that the full value of a subscriber often takes 3-6 months to realize. I’m confident that as these leads move through my nurture sequences and see more of my offers, the ROAS will improve.

3. Balancing Work and Family
March felt like the Working Mom Olympics. Jackson was home sick (again), we had ADHD testing (a 4-hour eval) at Emory (not to mention umpteen big feelings to manage), I applied to be a foster, and I still showed up for calls, coaching, and strategy sessions.

Gotta figure out during these times what’s on your “must do list”. Things that carried me through: asynch coaching that allowed me to work whenever I could (plus, clients are getting results faster because they can implement without waiting for the next Zoom), revenue generating activities (like promos for The Room and setting up ads) and AI therapy sessions with ChatGPT in the bath (seriously!).

Results from March 2025

What’s Working: Daily Sales Without Social Media

Add these to your to-do list if you want more passive income streams!

• An Everything Page and Shopify Store.
• Low-cost tripwires on everything I sell, with bumps and 1-click upsells.
• Creating an all-access pass/everything offer and breaking out its components into a la carte options to meet folks where they’re at
• Asynchronous coaching; Email coaching has been going AMAZING and our weekly group coaching in The Room is growing slowly and this group may be one of my faves ever!
• A super engaging evergreen welcome series with a 50.31% open rate and 5.59% click-from-opens rate that makes sales and leads into a weekly sales sequence for my shop that’s also converting super well.
• Sending my live weekly Sunday newsletter, “The Whole Soul List” where I make multiple offers every week while connecting with my people on a much deeper, personal level.
• And finally, I think the fact that I am a Clockwork Queen (aka I manage my time really well) and have so many efficient, automated systems in place, and take such good care of my mental health and wellbeing, all allow me to show up as my best self, maximize productivity and really feel in a creative flow with endless energy and passion for the work I do. I am so so grateful every single day that this is how I get to spend my time. I absolutely adore my job!

What Didn’t Work (and Why That’s Okay)

🤷‍♀️ The Room Annual Membership Promotion: After our successful Get It Done Week, I ran a promotion offering a 30% discount on the annual membership for The Room, plus a bonus Day of Voxer with me. Despite what I thought was a super compelling offer, it didn’t convert as well as expected. Like, we got 0 sales. This was a good reminder that not every promotion will be a home run, and that’s okay. I’m taking this as valuable data rather than a failure, and I’ll use these insights to refine future promotions.

• BIGGEST LESSON: Sometimes what I think is a no-brainer offer just doesn’t resonate. This experience reminded me that timing is everything—people might love the monthly option because it feels less committal, even if the annual deal saves them money. Next time, I’ll test different messaging and perhaps offer payment plans for the annual option or try a quarterly option as a stepping stone between monthly and annual. The economy is also completely upside down right now, so I’m thinking about whether promoting offers over $500+ is the right way to go.

🤷‍♀️ Balancing Deep Work and Interruptions: My calendar was Swiss cheese thanks mostly to parenting stuff, and I struggled at times to find uninterrupted deep work time. This is the reality of being a working parent, and while it can be frustrating, I’m learning to adapt my work style to accommodate these interruptions. I’m also getting better at setting realistic expectations for what I can accomplish on days when family needs take priority. (see: letting most things go).

• BIGGEST LESSON: Work-life balance is a myth. Instead of fighting against interruptions, I’m learning to work with them by breaking tasks into smaller chunks that can be completed in 20-30 minute windows. I’m also getting better at identifying what absolutely must get done versus what can wait, and being okay with the days that don’t go as planned.

🤷‍♀️ WSL Open Rate Issues: I continued to experience unusually low open rates for my Whole Soul List emails compared to my other email content. Kartra support wasn’t able to figure it out, but after a lot of digging around and troubleshooting with ChatGPT I was able to identify the cause. I added a new GIF to the email template and something about it was causing deliverability issues. I removed it and open rates shot back up to 50%+ even with a ton of new subscribers on my list.

• BIGGEST LESSON: Even the smallest technical details can have massive impacts on your results. This experience reinforced the importance of testing one variable at a time when making changes to important systems like email marketing. When something suddenly stops working, look for what changed recently—the answer is often hiding in plain sight.

Goals for March 2025

• Continue Growing The Room: After reaching 100+ active members in March, my focus is now on retention and providing exceptional value to keep these members engaged and satisfied. I’ll be implementing more community-building initiatives and ensuring that each Get It Done Week delivers tangible results.
• Optimize Meta Ads: Based on March’s data, I’ll continue refining my ad strategy to improve conversion rates from lead to customer. I’m particularly interested in testing different tripwire offers to see which ones convert best with cold traffic.
• Bring on Admin Support: I’ve decided to bring back Rachel as a contractor to help with customer service emails, which will free up more of my time for strategic work and content creation. This is a step toward building a more sustainable business model that doesn’t require me to handle every aspect of the business.
• Foster a Dog: On a personal note, I’m excited to start fostering dogs in April. While this isn’t directly business-related, it aligns with my values of giving back and creating a life that feels fulfilling beyond just work success.

Reader Questions: Finding Your Flow in Business

Each month, I feature one question about online business from a reader. Submit your question in the comments and I’ll answer one next month!

Q: How do you maintain your energy and motivation when you’re balancing family needs, personal health, and business growth?

A: This is such a great question, and one I think about often! For me, it comes down to a few key practices:

First, I’ve learned to work with my natural energy cycles rather than against them. I track my menstrual cycle and plan my work accordingly—during my follicular phase when I have more energy and creativity, I focus on content creation and new projects. During my luteal phase when my energy is lower, I handle more administrative tasks or take time off if needed.

Second, I’ve become much more intentional about my schedule. I batch similar tasks together (like my Monday admin day, Tuesday client day, Wednesday writing day), which helps me stay focused and reduces the mental load of context-switching. I also protect my time fiercely with boundaries like no calls on Mondays, Wednesdays, or Fridays, and a strict 4-day workweek.

Third, I prioritize rest and self-care as non-negotiables. This isn’t just bubble baths and face masks (though those are nice too!)—it’s about making sure I’m getting enough sleep, movement, therapy and time in nature. When I’m well-rested and feeling good physically, I have so much more to give to my business and family.

Finally, I’ve built business systems that allow my business to run without requiring my constant attention. My evergreen funnels, automated email sequences, and passive income streams mean that I can take time off when family needs arise or when I’m not feeling my best, without worrying about my income taking a hit.

Remember that balance isn’t about doing everything perfectly all the time—it’s about making conscious choices about where to direct your energy based on what matters most to you in each season of life and business.

Final Thoughts: Finding My Rhythm

March was a month of finding my rhythm after February’s experimentation phase. I focused on implementing what I learned, refining my systems, and continuing to build a business that supports my life—not the other way around.

What I’m most proud of this month isn’t just the revenue growth, but how I achieved it: by staying true to my values, prioritizing what matters most, and continuing to build a business that works for me even when I’m not working.

Here’s what I know now that I didn’t at the start of the month:

✅ Community is everything.
The success of Get It Done Week and the growth of The Room have reinforced how much people crave connection and accountability. In a world where online business can feel isolating, creating spaces for people to come together, share their challenges, and celebrate their wins is incredibly powerful.

Plus, with AI tools like ChatGPT making information instantly accessible to everyone, the value is no longer just in the content—it’s in the implementation, accountability, and human connection. Anyone can ask ChatGPT how to get involved in bundles/summits, but they can’t ask it to look at their specific situation, provide personalized feedback, and hold them accountable (and give them rewards!) to actually doing the work. That’s why community-based offers like The Room are becoming the backbone of my business model.

✅ Systems create freedom.
The fact that I could take time off for family needs and still see my business grow is testament to the power of good systems. From automated email sequences to evergreen funnels to clear SOPs, these systems allow me to be present for what matters most without sacrificing business growth.

✅ Balance is a practice, not a destination.
There were days this month when I felt like I was nailing the work-life balance thing, and days when it all felt like too much. What I’m learning is that balance isn’t something you achieve once and for all—it’s a daily practice of making choices aligned with your values and adjusting as needed.

So here’s what I’m bringing into April:
✔️ More trust in the systems I’ve built.
✔️ More focus on community and connection.
✔️ More compassion for myself on the days when balance feels elusive.

Here’s to building a business that works for you, not the other way around.

If you’d like a closer look at how I make daily sales without social media, consider joining me in The $1K-a-Day Experiment for unfiltered insights and access to my evolving strategies.

FAQS: Building a Sustainable Online Business