Online Business Income Report: 77% Profit Margin (Sep–Nov 2025)

Last Updated on December 18, 2025

As part of the $1K/Day Experiment, I’m continuing my online business income reports for Success with Soul, this time covering September through November 2025, three months that proved my hybrid business model (evergreen and live launches) actually works: $124K revenue, 61% profit margin without social media!

Welcome to the 12th installment of my Income Reports—part of The $1K/Day Experiment, my behind-the-scenes journey to making $1,000 per day in passive product sales without relying on social media.

If you’re new here, these reports are equal parts income transparency and behind-the-scenes business therapy as I attempt in real-time to scale my online business profitably. Think: if your business journal and your bank account had a baby, and that baby loved spreadsheets and cycle syncing.

The last 90 days was a living example of the snowball effect that happens when you have stackable systems that compound over time. I ran three back-to-back campaigns (Birthday Sale, MBA Anniversary Sale, Black Friday), finally hit my $1k/day revenue goal (and then BLEW WAY PAST IT averaging $1407 per day during this period), and proved that a hybrid model of simple launches + evergreen systems + automated lead gen and appropriate pricing is the sweet spot for scaling past $200k without burning out.

But here’s what really matters: I didn’t just make more money. I made better money. My annual pre-tax profit margin is 77%—and even after investing heavily in ads and team over the last few months, I still maintained a 61% pre-tax margin while increasing my average order value.

This is what it looks like when systems, strategy, and soul finally align. Read on to see exactly how I did it and the decisions I made that helped me get here.

Note: While these posts are public for anyone to read, if you want to get an even deeper look into exactly what I’m doing in my business to make consistent daily sales without ever posting on social media then I invite you to grab your unfiltered backstage pass here.

The Numbers: Healthy Online Business Profit Margins

• 12-Month Rolling Revenue (Dec 2024–Nov 2025): $274,368
  • → This is the total earned in the last 12 months. I now lead with this number because it’s a more accurate picture of the health of my business. Income flows seasonally, and single-month snapshots are misleading.
• 12-Month Average Monthly Revenue: $22,864
• 12-Month Rolling Net Profit: $210,939
• 12-Month Rolling Profit Margin: 77% (pre-tax)
  
• Sep-Nov Total Revenue: $124,818.16 (20% was recurring)
• Sep-Nov Expenses: $48,750
  • Team expenses (I’ve increased Rachel’s hours and also hired a 2nd marketing assistant/tech VA, so these shot way up during this period and will likely stay up here as we scale).
  • Paying out my affiliates (want me to pay you too? sign up here! it’s free!)
  • Software (like Fathom, Descript, Poppy AI, ClickUp, and Kartra)
  • Meta ads testing ($15,895.23…whew this really shot up last month as I started scaling my profitable ads!)
  • Training and education ($1,964) – Rick’s AI Playbook membership, mixermind and my ads mentorships
• Sep-Nov Net Profit: $76,068 (61% profit margin pre-tax)

Note: I am not counting my payroll and distributions as an expense for the purposes of these reports. But now that I’m an S-corp again, I am legally required to pay myself a salary as a W-2 employee of Success with Soul. I also do not include taxes in my profit margin, but they are about 20% of my revenue.

Here’s what that revenue looked like broken down by source:

Revenue Breakdown (Sep–Nov 2025):

• MBA Anniversary Sale: $40,016 total; $23,078 cash collected (18.5%)
• 38th Birthday Sale: $16,958 total; $11,084 cash collected (8.9%)
• Black Friday Sale: $30,382 total; $26,998 cash collected (21.6%)
• DCA Affiliate Launch: $17,930 total; $4,067 cash collected (3.3%)
• Evergreen sales (courses, memberships, coaching): $59,591 cash collected (48%)

The pattern you need to see: Four strategic campaigns generated ~52% of my revenue in concentrated bursts, while my evergreen systems quietly generated the other 48% in the background. This is the hybrid model that’s working.

And to be clear, these campaigns were quite simple: MBA was just 1 live webinar, my birthday sale and black friday used a daily deal template, DCA was an affiliate launch that I just did emails for (and was probably the most moving parts because it was someone else’s launch).

You do not need to overcomplicate launches with all the bells and whistles to make great money. And when you have evergreen sales coming in every day, there’s so much less pressure on your launches that they “have to work”. They’re just fun bonuses!

Your takeaway: You don’t need to choose between “always launching” and “100% evergreen.” The sweet spot is a few simple campaigns per quarter + evergreen systems that sell daily. This gives you momentum without the constant hustle.

Worth noting: I made an average of $1,407 per day during this 90-day period, NOT including affiliate and sponsor income. This comes out to an average order value of $68.74 (a 68.70% increase from August)

Traffic Without Social Media: 44.1k pageviews…kind of

Note: this screenshot comes from Fathom Analytics, which I much prefer to GA4.

Last month, I shared that my Kartra pages stopped being tracked by Fathom Analytics. I still wasn’t able to fix this over the last 3 months, so that’s still true.

However, you can see that I’m now averaging about 14,700 pageviews per month, which is up significantly 100% from the previous period which had averaged about 7k pageviews/month.

This traffic surge came from five main sources:

1. Email: Strategic campaign promotions that drove existing subscribers back to key pages
2. Scaling my Facebook ads to the Beyond the Scroll Challenge (my best-performing lead magnet)
3. Jenna Kutcher’s podcast episode featuring me, which drove 17.6% of my MBA Anniversary Sale buyers and generated $6,789 during my Birthday Sale
4. Google: SEO baby
5. Summits: I spoke at a few summits this Fall and can see they referred traffic to my site

The lesson here: You need both paid and organic traffic to scale past $200k. Ads give you control and speed. SEO and partnerships give you sustainability and credibility. I’m investing in both.

My top-performing pages were:

1. Beyond the Scroll Challenge (running ads to this, so the upsell and hub page are also in the top 3)
2. MBA Sales Page
3. My Homepage
4. Everything Page
5. Black Friday Deals Page

Growing Email List Without Social Media: 588 new subscribers

Note: this screenshot comes from my dashboard in Kartra.

I added 4,955 new email subscribers this quarter, bringing my active list to 10,910 leads once we factor in unsubscribes, which were 3,104. I’ve talked before about why I don’t care about unsubscribes.

NOTE: Just a quick note to point out that while it’s amazing that Kartra gives us data like how much each subscriber is worth and their lifetime value, this isn’t 100% accurate as you can see a lot of revenue is missing from this figure. My actual revenue during this time was $124,818, and with 10,910 active leads, that means my subscriber value was actually $11.44.

Here’s where they came from:

• 3,484 came from Facebook ads (70%)
• 1,851 came from organic (SEO, podcast appearances, summits, word of mouth) (30%)

My cost per lead from ads was $4.40, which is higher than when I use a “Leads” objective in Ads Manager, but I make more on the backend when I use a “Sales” objective even if the CPL is higher. As long as I’m profitable, that’s the number I pay closest attention to. ROAS.

Speaking of which: my Beyond the Scroll Challenge funnel converted at:

• 56% opt-in rate (cold traffic!)
• 17% tripwire conversion ($17 offer)
• 55% bump offer conversion ($37 add-on)
• 9% upsell conversion ($528 course)

This funnel generated a 2.21x ROAS (return on ad spend), which is why I scaled my ad spend from $50/day to $175/day.

I also ran retargeting ads for my MBA Anniversary sale and my Black Friday campaign and both of those had an amazing ROAS, 11x and 12x respectively.

Key Takeaways: The Profit Graduation (Profit > Revenue)

I finally hit it. 90 consecutive days averaging $1,407/day in revenue. After a full year of the $1K/Day Experiment, I proved I could do it.

And I know exactly what changed the game after 10+ months sitting between $500-$800/day:

I created a profitable ad funnel.

The small tweaks I made to this ad from February to July finally paid off come August and I began to scale from a profitable place on Day 1. Looking at the campaign objective, audience targeting, pricing on the tripwire, tweaking the bump offer from a membership to a one-time payment, adjusting the upsell to be super juicy and giving people a way to pay in full in a follow up sequence. It all made a difference. And I’m teaching you exactly how to do it in January 2026’s Get it Done Week inside the Room.

Bonus: Retargeting is where the magic happens. My warm audience (email list + website visitors) converted at 12x ROAS. This is the highest-leverage ad spend, and where I need to build out more evergreen retargeting in 2026.

Your takeaway: If you want to scale past $200k, you need paid ads. Period. Organic growth is too slow and unpredictable. But don’t start running ads until your funnels are profitable. Test small, track religiously, and only scale what’s working.

I raised my prices.

The volume required to reach my $1k/Day goal was insanely high when everything could be bought at a $7 tripwire and even my previous launches throughout the year were so discounted and low-ticket that it would take hundreds of thousands of emails subscribers to get there. I didn’t even have to raise them much for my AOV jumped 68.7% this quarter by focusing on mid-ticket offers. Not $27 courses, not $10k masterminds—the profitable middle, like $77 tripwires, $497 annual passes and $2k programs.

Recurring Revenue:

During this period, we really focused on increasing retention in the Room and it paid off. We implemented:

• Milestone rewards for members who showed up consistently and stayed in the room
• New nurture sequences that kept members engaged
• Upgraded Get it Done Weeks with better structure and deliverables
• Strategic upsells to get monthly members to upgrade to annual

And it worked! Our retention improved significantly, and we saw 37 monthly members upgrade to annual passes, which dramatically increased their lifetime value.

We also migrated from Slack to Skool and saw 20x the engagement with fewer members. This community shift alone made members feel more connected and less likely to churn.

In 2026, we’ll be doing the same thing for the $1k/Day Experiment, and closing our $9/month membership to focus more on our anti-social messaging and attract more serious, committed members at higher price points.

Your takeaway: Recurring revenue only works if people actually stay. Focus on retention and engagement, not just acquisition. A member who stays for 12 months is worth 12x more than one who churns after month 1.

What’s Working: My Anti-Social Business Model

Think of this like a checklist for what to do in your business if you want to make daily sales without social media, especially if you’re an introvert or neurodivergent entrepreneur like me!

• An Everything Page and Shop
• Super juicy tripwires on every single lead magnet, plus pop-up tripwires on every single thing I sell, with bumps and 1-click upsells on EVERYTHING!
• Creating an all-access pass/everything offer and breaking out its components into a la carte options to meet folks where they’re at
• Asynchronous coaching; Email coaching has been going AMAZING and our weekly group coaching in The Room is growing, resulting in thousands of dollars every month in recurring revenue.
• A super engaging evergreen welcome series with a 50.31% open rate and 5.59% click-from-opens rate that makes sales and leads into a weekly sales sequence for my shop that’s also converting super well.
• Sending my live weekly Sunday newsletter, “The Whole Soul List” where I make multiple offers every week while connecting with my people on a much deeper, personal level.
• And finally, I think the fact that I am a Clockwork Queen (aka I manage my time really well) and have so many efficient, automated systems in place, and take such good care of my mental health and wellbeing, all allow me to show up as my best self, maximize productivity and really feel in a creative flow with endless energy and passion for the work I do. I am so so grateful every single day that this is how I get to spend my time. I absolutely adore my job!

December 2025: Profitable Online Business Goals

• Reflect & Plan (Not Launch): No launches in December. I’m using this month to reflect on 2025, plan 2026, and recover from a heavy promo cycle. I always enter hibernation mode around this time of year and I now schedule it into my calendar.
• Finalize 2026 Pricing Strategy: Continue raising prices across the board:
  • Room from $97 → $197/month
  • Coaching rates up 50%
  • Courses up 2–3x
• Build Evergreen Webinar Funnel: Turn the MBA Anniversary Sale into an automated funnel that runs year-round. Or consider doing a monthly live webinar to cold traffic to see if I can get that to convert and just put them into my automated email sequence to sell.
• Lean ALL IN on Anti-Social Messaging: Rebrand The Room, update all sales pages, and make it crystal clear: I help you build a profitable business without social media.

The Bottom Line: Hybrid Business Model

If you take one thing from this online business income report, let it be this: The hybrid model works. You don’t need to choose between “always launching” and “100% evergreen.”

And if you want to build a business that supports your life (not the other way around), focus on systems, profit, and sustainability—not just top-line revenue.

Something I didn’t mention above is about relationship marketing.

I paid $0 to be on Jenna Kutcher’s podcast, and so far, it’s brought in 179 sales and generated over $13k in revenue (she’s an affiliate so I’ve paid her out 50% of that, but still).

The lesson: When you have a clear, differentiated position (“anti-social business”), other people’s audiences become your best marketing channel. One podcast appearance = 17.6% of sales in my next launch. That’s the power of authority and positioning.

Your takeaway: Don’t just invest in ads. Invest in relationships. Podcast guesting, summit speaking, and JV partnerships can drive massive revenue for zero cost—if you have a compelling message and a proven offer.

If you’d like a closer look at how I make daily sales without social media, consider joining me in The $1K/Day Experiment for unfiltered insights and access to my evolving strategies.

FAQS: High-Profit Hybrid Business Models