May 2025 Income Report: The Systems That Scaled My Biz to 365 Days of Daily Sales

Last Updated on July 10, 2025

As part of the $1K/Day Experiment, I’m continuing my monthly Income Reports for Success with Soul about building automated business systems that generate passive income. Today I’m sharing the exact systems that scaled my business to 365 consecutive days of daily sales without social media—including the email marketing automation, recurring revenue tracking, and AI tools that let me make $19K while navigating school events, therapy sessions, and the beautiful chaos of neurodivergent parenting.

Welcome to the 8th installment of my Income Reports—part of The $1K/Day Experiment, my behind-the-scenes journey to making $1,000 per day in passive product sales without relying on social media.

If you’re new here, these reports serve as both a transparency tool and a blueprint for how I’m growing my online business in a way that prioritizes sustainability, alignment, and rest.

May was the month I fell down the Airtable rabbit hole so hard I nearly forgot I had children. (Kidding! Mostly.) Between celebrating 365 consecutive days of daily sales (!!!) and building automations that would make a data nerd weep with joy, I spent most of May proving that sometimes the sexiest thing you can do for your business is… spreadsheets.

If May had a theme, it would be “systems as self-care.” Which sounds like woo woo bullshit until you realize that good systems mean I can make money while my ADHD kid has a meltdown at Target. Revolutionary.

Some days I was heads-down in databases (my happy place), others I was interrupted by school events (May-cember anyone?), therapy sessions, and the general beautiful chaos of raising tiny humans who think ranch dressing is a food group. But through it all? My business kept making money. Every. Single. Day.

Let’s dig into how I made $19,552.62 in May while working around life instead of sacrificing it.

Note: While these posts are public for anyone to read, if you want to get an even deeper look into exactly what I’m doing in my business to make consistent daily sales without ever posting on social media then I invite you to grab your unfiltered backstage pass here.

The Numbers: Building Systems That Scale

• Total Revenue: $19,552.62
  • 🔹 Affiliate Income: $4,100.45
  • 🔹 Mindful Business Academy: $3,867.42
  • 🔹 Recurring Revenue: $4,148
  • 🔹 Low-Ticket Passive Products: $1,962.25
  • 🔹 Coaching Income: $1,907
  • 🔹 Sponsored Content: $4,850
• Expenses: $3,107.89
  • Paying out my affiliates (want me to pay you too? sign up here! it’s free!)
  • Software (like Fathom, Descript, Ellie AI, Manychat, ClickUp and Kartra)
  • Meta ads testing ($552.36)
  • Outsourcing VA support and customer service + delivery
• Net Profit: $15,309.47 (78.3%)

I’m thrilled to report that May brought both strong revenue and an improved profit margin of 78.3%, up from April’s 76.0%. This increase came despite continued investment in paid advertising and hiring back two of my former employees as contractors, showing that my overall business efficiency is improving.

The most exciting milestone this month was hitting 365 consecutive days of daily sales on May 22nd! That’s an entire year of making money every single day without posting on social media, without high-pressure launches, and without sacrificing my mental health or missing bedtime stories.

This achievement represents SO MUCH more than just revenue—it validates my entire approach to building a sustainable online business. It proves that with the right systems, you can create consistent income that doesn’t require you to be “on” 24/7.

My recurring revenue remained strong at $4,148, with The Room continuing to be a significant recurring revenue driver. The diversity of my income streams—from affiliate commissions to sponsored content (I ran a flash sale for my sponsor spotlights which brought in $2,850) to digital products—provides the stability that allows me to weather any single channel’s fluctuations.

Most Purchased Courses from the Shop

Let’s start with what you all were actually buying this month, because nothing screams “data-driven CEO” like product sales spreadsheets and celebratory snacks (I’m partial to chocolate-covered sea salt pistachios from Trader Joe’s, if you’re curious).

My top sales by product were:

1. Beyond the Scroll: How to Create a Static 9-Grid (with Templates!) (87)
2. Launch Lab (75)
3. The Room: Weekly Group Coaching Calls for Accountability + Community (40)
4. $1k/Day Experiment (25)
5. Browsers to Buyers: Tripwires, Bumps + Upsells (12)

Worth noting: I sold an average of 10 products per day in May.

My top sales by revenue earned were:

1. Mindful Business Academy
2. Sponsor Spotlights
3. The Room: Weekly Group Coaching Calls for Accountability + Community
4. $1k/Day Experiment
5. Unlimited Monthly Voxer Coaching

Worth noting: I made an average of $516 per day in May, NOT including affiliate and sponsor income. This comes out to an average order value of $51.60.

Least Purchased Courses

These are the underdogs that really deserve more credit!

• Affiliate Autopilot: A Set-and-Forget System for Passive Profits
• Fast-Track Workshop: A Feminist Calendaring + Productivity System for Time Management + Work-Life Balance
• Day of Voxer Coaching
• Scale Smart: Minimal Effort, Maximum Impact Systems

My Personal Faves

• Unlimited Monthly Voxer Coaching
• Inbox Insights: Weekly Email Coaching + Accountability for Goal-Getters
• Website in a Week: SEO and WordPress Made Easy
• 7-Day Aligned Business Blueprint: Foundations for a Life-First Business
• Instant Income: Sleaze-Free Sales Strategies to Make Money Today

Most Popular Affiliate Links

• Kartra
• Amy Porterfield
• Gemma Bonham-Carter
• Tara Reid
• Elizabeth Goddard

Most Popular Coaching Offers

• The Room
• Inbox Insights
• 1:1 Coaching Calls
• Voxer Coaching

Traffic Without Social Media: 9.8k pageviews (down from 10.8k in April)

Note: this screenshot comes from Fathom Analytics, which I much prefer to GA4.

My traffic dipped again, which aligns with my reduced ad spend this month.

The majority of my traffic continues to come from direct sources (primarily email) and Google, with Facebook ads bringing in a steady stream of new visitors as well. I’m particularly pleased to see that my bounce rate remains healthy at 66%, indicating that visitors are finding value in my content.

My top-performing pages were:

1. Daily Sales Evergreen Webinar Page (running ads to this)
2. Beyond the Scroll Challenge (running ads to this)
3. The Room Sales Page
4. My Homepage
5. MBA Sales Page

Growing Email List Without Social Media: 636 new subscribers (9,468 total active leads)

Note: this screenshot comes from my dashboard in Kartra.

My email list continued to grow steadily in April, with new subscribers coming primarily from meta ads, bundles/summits and partnerships (I teach this all here).

What’s particularly exciting is that I’m seeing improved engagement from new subscribers. My welcome sequence maintains a 50%+ open rate, and I’m seeing consistent sales from new subscribers within their first 30 days on my list.

NOTE: Just a quick note to point out that while it’s amazing that Kartra gives us data like how much each subscriber is worth and their lifetime value, this isn’t 100% accurate for my business because we also sell through Shopify. And that isn’t counted towards these numbers.

Key Takeaways: What Helped Me Grow While Supporting Mental Health

What I Focused on this Month:

• Systems as Self-Care: In May, I did a massive deep dive into Airtable automations that was so much more than just productivity porn—it was a form of self-care for my neurodivergent brain. I spent hours (okay, maybe too many hours) building automated systems for:

• Daily sales tracking with visual dashboards
• Customer journey mapping and lifetime value calculations
• Recurring revenue tracking across all my memberships
• Automated email sequences triggered by specific actions in these databases

While this work wasn’t immediately revenue-generating, it’s the foundation that will allow me to scale more efficiently and make better data-driven decisions moving forward.

Good systems reduce mental load. When I don’t have to remember to track sales or follow up with customers, I have more brain space for strategy and creativity.

• AI Integration as a Strategic Advantage: I am no longer just dabbling with AI—in May I decided to go ALL IN on systematically integrating it across my entire business operation and declared it the Summer of AI. From creating custom GPTs for my courses (like the Flo: The Funnel Fixer and Mags: Your Messaging Muse) to using AI for my own content creation, customer service, and even personal coaching through my new “tough love mindset coach” GPT, I was more immersed and excited than ever. Turns out, AI isn’t replacing me—it’s amplifying me. I can help more people without working more hours.
  • Steal this: Start with one repetitive task. Create a custom GPT to handle it. Test, refine, repeat.

• Sustainable Success Through Cyclical Living: Throughout May, I consistently honored my energy cycles and planned work accordingly:
  • Follicular phase: New projects and brainstorming
  • Ovulation: Client calls and visibility
  • Luteal phase: Systems work and behind-the-scenes tasks
  • Menstrual phase: Rest and reflection
  • And even though it resulted in lots of breaks and time off, it also allowed me to celebrate 365 days of consecutive sales while working around school events, therapy sessions, and family needs. This proves sustainable success is possible when you align business strategy with personal rhythms.
  • Steal this: Track your energy for one month. Notice patterns. Plan accordingly.

Results from May 2025

What’s Working: Daily Sales Without Social Media

Despite working less (like, a LOT less), my revenue increased in April. This is the magic of designing your business to support life as a neurodivergent business owner—not the other way around. When your systems are solid, you don’t have to show up perfectly. You just have to show up when and how you can.

• An Everything Page and Shopify Store.
• Low-cost tripwires on everything I sell, with bumps and 1-click upsells.
• Creating an all-access pass/everything offer and breaking out its components into a la carte options to meet folks where they’re at
• Asynchronous coaching; Email coaching has been going AMAZING and our weekly group coaching in The Room is growing slowly and this group may be one of my faves ever!
• A super engaging evergreen welcome series with a 50.31% open rate and 5.59% click-from-opens rate that makes sales and leads into a weekly sales sequence for my shop that’s also converting super well.
• Sending my live weekly Sunday newsletter, “The Whole Soul List” where I make multiple offers every week while connecting with my people on a much deeper, personal level.
• And finally, I think the fact that I am a Clockwork Queen (aka I manage my time really well) and have so many efficient, automated systems in place, and take such good care of my mental health and wellbeing, all allow me to show up as my best self, maximize productivity and really feel in a creative flow with endless energy and passion for the work I do. I am so so grateful every single day that this is how I get to spend my time. I absolutely adore my job!

What Didn’t Work (and Why That’s Okay)

🤷‍♀️ Ad Performance Plateau
My Facebook ads hit a plateau mid-month, with CPLs climbing higher than I’d like and ROAS hovering around 0.44-0.57 after 45 days. While my long-term customer LTV justifies these numbers, it was frustrating to see the immediate returns dip.

• Lesson learned: This pushed me to finally join Tara Zirker’s ads membership and get professional feedback on my campaigns. Sometimes a plateau is exactly what you need to level up your strategy.

🤷‍♀️ Content Creation Took a Backseat
With all my focus on backend systems and family commitments, I published fewer blog posts and created less new content than usual. My traffic dipped as a result, dropping to 9.8k pageviews compared to previous months.

• Lesson learned: Not every month needs to be about content creation. Sometimes the most important work happens behind the scenes. The systems I built this month will support content creation for years to come.

🤷‍♀️ The “Half-Working, Half-Resting” Trap
I caught myself in what I call “half-working, half-resting” mode—not fully present for either work or relaxation. This left me feeling neither productive nor refreshed.

• Lesson learned: I need clearer boundaries between work time and rest time. When I’m working, I’m working. When I’m resting, I’m actually resting. The in-between zone serves no one.

Goals for June 2025

• Complete the Shopify to Kartra Migration: My biggest priority is finishing the technical migration from Shopify back to Kartra. This will simplify my tech stack, improve my ability to track customer lifetime value, and reduce monthly software costs. Jayce is handling the heavy lifting, but I need to stay on top of decision-making and testing. Check back here to see when it’s done!
• Optimize Ad Performance: With professional guidance from Tara’s membership, I want to get my Facebook ads consistently profitable on the front end, not just over the customer lifetime. This means testing new creative, refining audiences, and possibly exploring different funnel structures.
• Launch the “Summer of AI” Initiative: I’m planning several AI-focused offerings this summer, including:
  • Flash sales for my custom GPTs
  • A panel discussion with my mastermind peers
  • New blog content about AI ethics and practical applications
  • Host a GIDW on creating custom GPTs for your business in the Room

Reader Questions: Delegation as a Solopreneur

Each month, I feature one question about online business from a reader. Submit your question in the comments and I’ll answer one next month!

Q: How do you decide what to delegate vs. what to keep doing yourself?

A: I ask myself: “Is this the best use of my brain right now?” If the answer is no, and it’s something that can be systematized or taught to someone else, it goes on the delegation list.

Customer service emails? Delegate. Strategic planning for new offers? Keep. Writing sales copy? Keep (though I’m experimenting with AI assistance). Updating spreadsheets? Delegate.

The key is being honest about what only you can do vs. what you just prefer to control. Control is expensive. Choose wisely.

Final Thoughts: Systems as Self-Care

May taught me that sustainable success isn’t about perfect productivity—it’s about building systems that work even when life gets messy. Between school events, therapy sessions, technical deep dives, and family time, this month looked nothing like a traditional “hustle” approach to business.

And yet, I hit 365 consecutive days of daily sales. I maintained a 78% profit margin. I built systems that will serve my business for years to come. I was present for my kids’ important moments. I invested in my mental health and relationships.

This is what success with soul actually looks like: messy, imperfect, deeply human, and ultimately sustainable.

The biggest shift I’m making as I head into summer is trusting that my business can handle my full presence in life. I don’t need to choose between being a good mom and being a successful entrepreneur. I don’t need to sacrifice my mental health for my profit margins. I don’t need to be “on” all the time to make money.

The systems work. The foundation is solid. Now it’s time to enjoy the life this business was designed to support.

If you’re building your own version of success with soul, remember: consistency beats perfection, systems beat hustle, and your life is not the price you pay for your business—it’s the reason you built it in the first place.

If you’d like a closer look at how I make daily sales without social media, consider joining me in The $1K-a-Day Experiment for unfiltered insights and access to my evolving strategies.

FAQS: Sustainable Business Growth