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Last Updated on August 17, 2023
Welcome to the Success with Soul Podcast, your destination for sustainable business strategies and creating an authentic brand! Today, we’re delighted to have marketing and branding consultant, Erin Davis, on board. Erin’s story is a testament to the fact that success extends beyond mere revenue metrics. Despite her initial prosperity, she experienced burnout and came to a pivotal realization: her business model wasn’t sustainable. This led her to join the Incubator, where she learned the principles of running a sustainable business. If you’re in search of wisdom on how to overcome challenges, evade burnout, and carve out a path to enduring success by building an authentic brand, this episode is a must-listen for you.
Table of Contents
Erin’s initial business success might have looked impressive on paper, but beneath the surface, she found herself burned out and exhausted. It was a wake-up call for her to realize that chasing revenue alone was not sustainable in the long run. She understood that success is not solely defined by financial achievements but also by aligning tasks with personal strengths and values.
During her time in the Incubator, Erin not only discovered how to use systems and processes to build a sustainable business, she also narrowed her niche and launched a course to help women build the foundations of their brand.
Thanks so much for listening in this week! If you enjoyed this episode, here are some ways you can join our Success with Soul movement:
When we consistently take on tasks that don’t align with our personal strengths or values, it can create a significant amount of stress and dissatisfaction. Struggling with these tasks can be mentally and emotionally draining, leading to a state of burnout. When our actions and responsibilities are not in harmony with who we are and what we believe in, it becomes challenging to find motivation and fulfillment, ultimately increasing the risk of burnout.
Embracing imperfect action is crucial because striving for perfection can often hinder progress and success. Perfectionism creates a never-ending cycle of self-criticism, fear of failure, and reluctance to take action. By embracing imperfect action, we allow ourselves to learn from mistakes and adapt our approach along the way. Progress and success come from continuous improvement and refinement, which can only happen when we release the need for perfection and focus on taking consistent steps forward.
Consistent action, even when uncomfortable, is vital for personal growth and long-term sustainability. It pushes us outside our comfort zones and allows us to develop new skills and expand our capabilities. When we consistently take action, we build momentum and create positive habits that drive progress. It also helps us overcome obstacles and challenges, fostering resilience and adaptability. By persisting through discomfort, we open doors to new opportunities and pave the way for continuous growth and sustainability.
Streamlining offerings and focusing on one’s zone of genius is a powerful strategy for sustainable and authentic business growth. By narrowing our focus and concentrating on what we do best, we can deliver exceptional value to our customers or clients. This focused approach allows us to develop deep expertise and differentiate ourselves from competitors. It also enables us to build a strong reputation and establish ourselves as industry leaders in our specific area of expertise. By aligning our offerings with our strengths and passions, we can sustainably grow our business while maintaining authenticity and providing exceptional value to our target audience.
Overcoming resistance and limiting beliefs is crucial for personal and professional growth. Resistance often arises from fear, self-doubt, or negative beliefs about our abilities. These mental and emotional barriers can hold us back from taking necessary actions or pursuing our goals. By recognizing and challenging these limitations, we can break free from the constraints that hinder our progress. Overcoming resistance involves developing self-awareness, adopting a growth mindset, and taking proactive steps to confront and reframe our limiting beliefs. By doing so, we empower ourselves to move forward, embrace new opportunities, and achieve our full potential.
Bront'e Singleton 0:00
Hey, this is Brian Tay Singleton, current client and student of the incubator, the most amazing program that I've ever been in in my entire life. I just wanted to take a moment to share how amazing this program has been for me, my mindset, my business, my progress, and the wins that I've had since joining the program. So since joining the incubator, I've grown more confident in myself as a business woman as a person. And then my expertise and my ability to run my business, I was recently able to launch my course for language learners, which is amazing. And it was a huge undertaking. And because of this, I was able to make two sales on my first launch of my course, within my business as a whole, I've been able to create a system for content creation, and streamlining that process in a way that works for me and my business. So I'm less stressed out about what to post when and how. And the biggest thing which I never thought I'd be doing in my first year of business is that I created and turned on my evergreen funnel. The Incubator has given me the tools to be able to focus my time and attention on the things that really move my business and help my business grow, but also take time to take care of myself because if I'm not well, I don't have what I need, then I can't serve the people that I want to serve. So I 1,000% love the incubator program and I'm so glad so glad that I joined.
Kate Kordsmeier 1:18
You're listening to the Success with Soul podcast where we believe empowering women is the key to creating a brighter future for us all. Whether you're an entrepreneur, employee, or stay at home mom, this podcast is for you. I'm your host Kate Kordsmeier and ICF life and business coach who has made over 2.2 million while working less than 25 hours a week, raising two toddlers, and quitting social media. I'm here to transparently share my expertise and help you create a life and business you love. Together with my diverse team of passionate women, many of whom you'll hear from on this podcast. We empower 1000s With holistic strategies, personal development resources and mindset tools to find freedom, flexibility and fulfillment and business and beyond. Every week we offer life coaching for Busy Women who want to improve their relationships, self care, and overall well being and business coaching for coaches, course creators and consultants who want to make money sustainably. We believe personal growth and entrepreneurship are powerful tools for creating social change. And the world is a better place When more women find their voice and create their own money, power and freedom. Expect candid conversations and insightful interviews with experts that will inspire and support you on your path to intentional whole living and Success with Soul on your terms. It's time to ditch the hustle and find inner peace. Here we go. Welcome, welcome. Welcome. It's Kate here. I'm back with a another quickie solo episode. So this one is for all of the ladies out there who are saying to themselves, I'm just not sure if I'm ready. Does that resonate? I'm just not ready. I don't know. I just don't feel ready. How many times have you said that in the last week, the last month? I'm not ready. Or it's not the right time? It's such a knee jerk reaction, right? But have you ever really paused to examine this thought and see if it's really true, and is it serving you? Because if you're waiting for the perfect time to do anything, it literally does not matter what you don't feel ready for right now. If you're waiting for the perfect time, if you're waiting to feel that perfect amount of ready, you will be waiting forever. I mean, if you wait for all the stars to align, you would never move forward on anything. Like how many times can you count where you've thought about making a decision? Maybe it's enrolling in school or having a baby changing careers buying a house? And then all of a sudden, something I don't know where it comes up. I mean, yeah, it's undeniable that life happens and there's always going to be a big expense on the horizon. Little wrenches that are thrown into the daily mix, unexpected personal quagmires, quagmires, that's a good word, and even surprised the likes. Because, folks, that's how life works, right. And part of what I'm so passionate about, is showing women how to bring their full humanity into their business and their life. And that means bringing all the shit that's going on in your life and continuing to show up for yourself and your business in spite of everything else, and maybe even embracing all of that stuff along the way. Like what if, when the time quote unquote, isn't right, is when you actually need the most support. Like when you're figuring out how to be a working mom contemplating leaving your nine to five to go all in on your business going through a divorce and when family emergencies and health issues and moves and vacations and maternity leaves come up. What if that's when having a team of support surrounding you He can actually be the exact thing that you need. So you can keep showing up for yourself and choosing yourself and working towards your dreams and moving forward and not getting stuck. What if the time to start whatever it is, is right now? And what if you could embrace the idea that of course, there will always be challenges that come up along the way. And it's super easy to delay taking action until you can find that elusive right time. But the right time is a myth. Because the only time there really is this is about to get a little existential is now today. What can you do today, to work towards your goals? If there's no such thing as the right time? What's stopping you from taking action? What's really getting in the way of you moving forward? Well, hey, there, it's Kate Kordsmeier, and I wanted to play a quick game with you. Let me know which of these you can raise your hand for? Are you wanting to reconnect with your authentic self, soul and purpose to become the woman you want to be? You wanting to create aligned habits for more rest and less stress? To live intentionally and take control of your daily life? To connect to other women who are on growth journeys, and rediscover your inherent worthiness and value so you can step into your power? Are you wanting to get clarity on life's decisions and your direction? Are you wanting to partner with your mindset to achieve your goals and find the balance between your priorities and all of the competing roles you serve? If you're saying yes, then you're going to absolutely love our Success with Soul membership. This monthly membership includes monthly soul sessions with energy healers, spiritual guides, wellness gurus and other guest experts. Monthly mindset coaching calls cyclical living guidance, journaling prompts and taro and other resources and tools for living a soulful, whole life. Head on over to Kate kordsmeier.com forward slash membership to join us today. That's Kate kordsmeier.com, forward slash membership. So let's play a game. What happens when your thought is I'm not ready? Maybe you feel unprepared? And what do you do when you feel unprepared? What do you not do? I mean, you probably do nothing, you know, stay stuck waiting for that ready feeling to show up? And then what result? Do you have? Well, the one you currently have? And most likely, it's the one where you don't have the thing that you want. Right? So what if we flipped that around? What if you decided? And again, it's a choice? What if you decided to feel ready? Now? What would you do? If you felt ready? Would you invest in your business? Would you quit your nine to five? Would you finally launch your offer? Which you get support to take your business to the next level? And then what result would you have when you take all of that action? You'd have the result that you're looking for all along? You'll have your goals met? Right? So amazing. What do you need to think in order to feel ready? So here's a few suggestions. I love just offering up thoughts. Try them on, see how they feel. And if they're resonate, or they're like, Yeah, I would love to think that. Write them down. Put them on a post it note, stick them on your computer, your mirror, go old school. So here's some thoughts to try on. I am committed to making this work, no matter what. I have everything I need to take the next step. I am as ready as I will ever be. The time for me to choose myself is now I can do this. I know what to do. And I have all the support I need. So what happens when you believe you can do this? How do you react when you know the truth that there is no such thing as being ready? Like do you bet on yourself anyway, trusting that you will be okay. Because Haven't you always been okay? As long as you're connected to the present moment to now, you will always be okay. Try this exercise just real quick. Whatever you're doing right now. Just stop for a second. Are you okay in this exact moment? Yeah, you are. How does that feel? And can you trust yourself to know that no matter what the decision you're sitting on the fence about is no matter how uncomfortable it feels to move forward and to take that risk. No matter how not ready you might feel. You will always be okay. And what can you do from that place? From that place of trusting you have everything you need. You know what to do next. And you can do this. I'll see you next week. I hope you've been inspired by this episode and feel ready to take action on your dreams and goals. If so, please hit subscribe. This makes it possible for me to continue to provide free helpful content and bring you amazing guests. Just go to iTunes or wherever you listen to podcasts and subscribe so that you know when we released a new episode, and you never miss a thing. Worse, we often put timely opportunities in our shows, so if you don't subscribe, you might miss something valuable
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We are an LGBTQIA-affirming, interfaith-oriented, diverse organization. We are committed to social and environmental justice, including civil rights, dismantling systems of oppression like the Patriarchy, White Supremacy and Diet Culture. We believe Black Lives Matter.