January 2026 Income Report: What My Passive Income Online Business Earns on Autopilot

Last Updated on March 12, 2026

As part of the $1K/Day Experiment, I’m continuing my passive income online business income reports for Success with Soul, this time covering January 2026. See how I made $39k with a 55% profit margin — working 30 hours, traveling twice, and not running a single launch.

Welcome to the 14th installment of my Income Reports — part of The $1K/Day Experiment, my ongoing behind-the-scenes look at making $1,000 per day in profit without ever posting on social media.

If you’re new here: these reports are equal parts income transparency and behind-the-scenes business therapy. Think of it as your business journal and your bank account finally getting coffee together. Except I only drink decaf. So that metaphor gets weird fast.

January is the income report I’ve been most excited to write, and not because the numbers are my biggest. (They’re not.) But because January gave me something more valuable than a record month: proof that my floor holds.

Coming off four of my biggest revenue months ever — averaging $1,800/day from September to December 2025 — January was the first month without a major launch, without a big affiliate campaign, without a backdoor lifetime upgrade promo.

It was just me, my evergreen systems, a cabin in the Smoky Mountains, and a week in Santa Fe visiting my best friend.

And I made $39,392.55 in revenue while working less than 20 hours per week (some weeks, less than 10 hours!).

Read on for all of it — the numbers, the experiments, what flopped, what held, and what this tells me about building a business that doesn’t need you to sprint to survive.

Note: While these posts are public for anyone to read, if you want to get an even deeper look into exactly what I’m doing in my business to make consistent daily sales without ever posting on social media then I invite you to grab your unfiltered backstage pass here.

The Numbers: Online Business Profit Margins

• 12-Month Rolling Revenue (Feb 2025–Jan 2026): $371,508.87
  • This is the total earned in the last 12 months. I always lead with this number because it’s a far more honest picture of business health than any single month. Income is seasonal. Rolling numbers aren’t.
• 12-Month Average Monthly Revenue: $30,959.07
• 12-Month Rolling Net Profit (adjusted): $230,112.36
• 12-Month Rolling Profit Margin: 61.9% (pre-tax)
• Jan 2026 Total Revenue: $39,392.55 (20.6% was recurring)
• Jan 2026 Adjusted Expenses: $14,484.03 (excludes payroll — more on my accounting methodology below)
  • Paid Ads: $6,737.96
  • Contractors: $6,040.00 (this has gone up, up, up as I’ve been delegating more to my growing team of contractors)
  • Accounting: $618.34
  • Training & Education: $600.00
  • Software, interest, and misc: ~$490
• Jan 2026 Net Profit: $21,686.33
• Profit Margin (pre-tax): 55%
• Approximate Post-Tax Profit: ~$17,349

As always: I don’t count my W-2 payroll or owner distributions as an expense for these reports, since I’m an S-corp and pay myself a salary separately. Taxes are also not included in my margin — those run about 20% of revenue.

January Revenue Breakdown

Stream	Amount	% of Total
Mindful Business Academy	$10,743.71	27.3%
Pocket Products	$9,122.50	23.2%
Affiliate Income	$8,634.42	21.9%
Recurring Memberships	$8,097.50	20.6%
Coaching Income	$2,794.42	7.1%
Sponsored Content	$0	0%

A few things to note here:

• MBA continues to be my top earner, which I love because it’s also the offer I’m most proud of.
• No sponsorship revenue this month — that’s by design, since I’m in the middle of figuring out what a longer-term, more integrated sponsor relationship looks like (more on that in a future report).
• And recurring membership revenue is holding steady at just over $8k/month, which continues to be the foundation everything else sits on.

Traffic Without Social Media: 12k pageviews…kind of

Note: this screenshot comes from Fathom Analytics, which I much prefer to GA4. Unfortunately, I still haven’t resolved the Fathom Analytics / Kartra tracking issue I’ve mentioned in previous reports, so my pageview numbers continue to be an undercount.

January traffic came from three main sources:

1. Facebook ads — I restarted and restructured my ad campaigns this month, including launching video view ads to build a warm “invisible list” audience and running retargeting tests to the MBA and Room sales pages.
2. Email — weekly campaigns and the flash sale promotions drove subscribers back to key pages.
3. Google/SEO — still doing its quiet thing in the background, god love it.

One note on ads: January was a rebuilding month for that channel. I had some lessons from December around not changing too many variables at once (targeting, price, creative — pick one), and I was methodically cleaning up the structure. More on the full ads story inside the $1K/Day Experiment.

My top-performing pages were:

1. Beyond the Scroll Challenge (running ads to this, so the upsell and hub page are also in the top 3)
2. My Homepage
3. MBA Sales Page
4. Everything Page
5. $1k/Day Sales Page (likely due to our email promo around this)

Growing Email List Without Social Media: 1,456 new subscribers

Note: this screenshot comes from my dashboard in Kartra.

In January, I added 1,456 new subscribers and had 1,075 unsubscribes, for a net gain of 381 new leads — bringing my active list to 11,641.

January wasn’t a big growth month for the list, and I’m not going to pretend otherwise. I restructured my ad campaigns mid-month after some December experiments went sideways, which meant lower ad volume while things restabilized. That’s a tradeoff I made consciously — I’d rather pause and clean up the funnel than keep spending on a structure that wasn’t optimized.

What I am paying attention to: my open rate is holding around 50% with 11k subscribers. That ratio matters more to me right now than adding names. A list of 11k at 50% open rate is a different asset than a list of 50k at 10%.

List growth is a top 2026 priority — I want to be at 35,000 active subscribers by year end — but January was an infrastructure month, not a growth month. There’s a difference, and I’d rather be honest about that than dress it up.

NOTE: Just a quick note to point out that while it’s amazing that Kartra gives us data like how much each subscriber is worth and their lifetime value, this isn’t 100% accurate as you can see a lot of revenue is missing from this figure. My actual January revenue was $39,392. With 11,641 active leads, my real subscriber value is closer to $12.90.

My Business’s Resting Heart Rate

Here’s the concept I keep coming back to as I process January’s numbers.

The previous four months (September–December 2025) were what I’d call my sprinting heart rate. I had four back-to-back campaigns: birthday sale, MBA anniversary webinar, Black Friday/Cyber Monday, and the backdoor lifetime upgrade promo that I sent to fewer than 300 people and made $35k from. Campaign stacking. Revenue flying. Averaging $1,800+ per day.

January was my resting heart rate. No launches. Just the evergreen machine running in the background while I played a stupid farming game in a hot tub in the Smoky Mountains.

(I am not ashamed. The farming game is called Little Farm Story and I have 147 hours logged and I will not be taking questions at this time.)

The result? $1,285/day in gross revenue. Every single day…without really trying.

I’ll be honest: when I saw that number initially, the Enneagram 3 in me had a moment. After months of being above $45k/month, watching the average settle down was uncomfortable. But when I zoomed out, I realized what I was actually looking at: proof that my baseline is real.

My $1k/day floor isn’t a lucky streak. It’s a floor.

And when I calculated that I worked approximately 50 hours for the entire month — taking MLK Day long weekend off in the Smokies, spending a full week in Santa Fe, missing a Friday here and there — and that my hourly rate was well over $300/hour, the discomfort disappeared pretty fast.

For context: I made over $5,200 in the four days I didn’t work at all over that holiday weekend. The systems don’t punch out when I do. That’s the whole point.

Your takeaway: Before you can scale, you need to know your floor. What does your business earn when you’re not actively selling? If the answer is “nothing,” that’s not a launch problem — that’s an evergreen problem. Your resting heart rate tells you everything about the infrastructure underneath your launches.

What’s Working: My Anti-Social Business Model

Think of this like a checklist for what to do in your business if you want to make daily sales without social media, especially if you’re an introvert or neurodivergent entrepreneur like me!

• An Everything Page and Shop
• Super juicy tripwires on every single lead magnet, plus pop-up tripwires on every single thing I sell, with bumps and 1-click upsells on EVERYTHING!
• Creating an all-access pass/everything offer and breaking out its components into a la carte options to meet folks where they’re at
• Asynchronous coaching; Email coaching has been going AMAZING and our weekly group coaching in The Room is growing, resulting in thousands of dollars every month in recurring revenue.
• A super engaging evergreen welcome series with a 50.31% open rate and 5.59% click-from-opens rate that makes sales and leads into a forver funnel for my shop that’s also converting super well.
• Sending my live weekly Sunday newsletter, “The Whole Soul List” where I make multiple offers every week while connecting with my people on a much deeper, personal level.
• And finally, I think the fact that I am a Clockwork Queen (aka I manage my time really well) and have so many efficient, automated systems in place, and take such good care of my mental health and wellbeing, all allow me to show up as my best self, maximize productivity and really feel in a creative flow with endless energy and passion for the work I do. I am so so grateful every single day that this is how I get to spend my time. I absolutely adore my job!

A few more notes on What Worked

The Price Increase Flash Sale

One of the bigger experiments I ran in January was a price increase flash sale — essentially a 6-day “last chance to buy at current prices before everything goes up” event across most of my shop.

I want to be transparent about what I was actually testing here. The flash sale itself wasn’t the main goal. It was the transition mechanism: reward existing subscribers, clear out fence-sitters, and give me a clean “before and after” line to measure from.

The real question I was trying to answer: Can I grow my daily profit by raising prices rather than by doing more?

Here’s what happened:

• 128 products sold over the flash sale period
• $9,692 in total revenue (including rebills); $5,862 in new sales
• AOV: $45.80 — lower than my target, but expected during a “last chance at old prices” event
• 12.6% conversion rate from visitors to sales
• 23 customers bought 2+ products during the sale

My goals going in were:

• Good: $5,000 (50 sales) ✅
• Better: $10,000 (100 sales) nearly there
• Best: $15,000 (150 sales)

So I hit the good goal cleanly and came close to better. But the more important data came after.

The thing that actually validated the whole experiment: I had the tripwire pop-ups turned off for the entire sale — no automatic discounts — and people still bought at full price. That told me my audience isn’t buying because things are cheap. They’re buying because they trust me.

Pricing was never the friction. Trust was doing the heavy lifting.

Your takeaway: If you’ve been avoiding raising your prices because you’re scared your audience will leave, this is your sign to test it. A flash sale framed around change (price increases, retirements, urgency) — not steep discounts — can tell you whether you have trust-based buyers or bargain hunters. Mine turned out to be trust-based buyers. Yours probably are too.

Price Is Not Your Problem (But Pricing Architecture Is)

The flash sale proved that my audience will buy at full price when trust is present and urgency is framed around real change (not manufactured scarcity). But January also clarified something: my average order value needs to climb from where it is to where I want it to be.

My 2026 target is an AOV of $125–$150. January came in lower because the flash sale itself drove volume at older, lower price points. As those old prices phase out and the new ones take hold, I expect AOV to climb steadily. That’s not optimism — that’s just the math of higher prices on the same number of daily sales.

I sold 7 things on average to every customer who’s bought from me. Their lifetime value is over $400. That number has nowhere to go but up as my prices do.

The Hybrid Model Still Works, Even When You’re Not Launching

I’ve written before about the hybrid model — a few strategic campaigns per quarter, plus evergreen systems selling in the background. January confirmed the other side of that equation: the evergreen half still holds when the campaigns go quiet.

Your takeaway: You don’t need to always be launching. But you do need something that sells when you’re not. If you don’t have an evergreen system that runs without you, that’s the single most important thing to build this year.

And what didn’t work so great…

I also ran a separate flash sale specifically for the $1K/Day Experiment membership, with a goal of adding 100 new members. We got… 6. Which is quite a gap from 100, I am aware.

There’s a version of me that would spiral about that. The actual version of me looked at the data and noted: the sales page needed work, the timing (January, post-holiday spending fatigue) was rough, and honestly, the promotion effort was squeezed into a week when I was already splitting focus across three other things. Data, not disaster.

February 2026 Goals

• Maintain 55%+ profit margins — the January dip from my 62% rolling average was expected (higher ad and contractor spend); I’m not chasing it, just watching it
• Rebuild and stabilize ads — get CPL back below $5, get 500+ new weekly video view watchers, and only then layer retargeting back in
• Shop simplification, phase 2 — pare down from ~40 offers to ~10 strategic offers; archive what doesn’t clearly point to MBA, The Room, or the $1K/Day Experiment
• Newsletter repositioning — start treating the Whole Soul List as a media property; develop a media kit for long-term brand sponsorships
• The Room price increase to $197/month takes effect March 20th — start seeding the messaging now
• Update the $1K/Day Experiment portal with new experiment diaries and the 2025 annual debrief content

The Bottom Line

January 2026 wasn’t my biggest month. It wasn’t supposed to be.

It was the month I found out what my business earns when I step back. When I don’t launch. When I’m hiking in the Smokies and eating green chile in Santa Fe and watching my kids argue about who started what argument (both of them, always, forever).

Thirty hours of work. $21,686 in profit. And an evergreen machine that didn’t notice I was gone.

That’s the goal. Not the sprint. The floor.

If you want to see exactly how I built it — the funnels, the experiments, the decisions that worked and the ones that very much did not — that’s what The $1K/Day Experiment is for.

FAQs: Passive Income Online Business