3 Backend Automations That Make Sales While You Rest

Last Updated on July 22, 2026

The three backend automations that quietly make daily sales: abandoned cart, failed payment dunning, and cold-subscriber re-engagement. Here’s how our mastermind built all three in a week.

I spent most of June in Santa Fe working about ten hours a week.

Not ten hours a day. Ten hours a week. The other 158 went to a sauna, a cold plunge, a morning hike, and a green-and-red-chile breakfast burrito the locals call “Christmas.” Then I came home, opened my sales tracker, and there it was: $222,841 in the last 30 days, on a 738-day streak of daily sales. Money every single day for just over two years, including the days I was ignoring my inbox on purpose in New Mexico.

Now let me ruin my own flex, because transparency is my whole thing. A big chunk of that 30-day number came from a launch with a JV partner. Real spike, not a normal month. So look one row down instead. Daily average over the last 365 days: $1,651. All-time daily average: $1,018. The partner didn’t do that. The machine underneath did. That’s what’s running on a random Tuesday in February when I’m not launching anything and definitely not posting on Instagram, which I quit in 2021 and still haven’t gone back to.

Money shows up on the quiet days because I built small, boring backend automations that sell when I’m not there. This month, inside The Room, we built the three that matter most. Here’s what they are, why the dull ones quietly outperform the flashy ones, and how 17 entrepreneurs built all three in a single week.

What Are Backend Automations, Exactly?

Backend automations are pre-built sequences that run in the background of your business and recover or protect revenue without you touching them. You implement them once, connect them to a trigger like an abandoned checkout or a failed charge, and they send on their own. No live launch. No hand-typing “hey, your card declined” at 9pm.

Most people picture a welcome series when they hear “automation,” and then they stop there. The backend ones are different because they fire on a specific behavior: someone reaches your checkout and vanishes, a card expires mid-subscription, a subscriber goes quiet for ninety days. Each one catches money that’s already leaking out. That’s the difference between a business that only makes money when you’re working and one that keeps selling while you’re on a hike.

Why the Boring Automations Quietly Outperform the Flashy Ones

The unglamorous automations win because they operate on people who already want to buy. A live launch chases cold attention. These three sequences follow up with someone who loaded a cart, or whose payment you already earned, or who used to open every email you sent. Warm beats cold every time, and warm on autopilot beats everything.

Here’s the math that made me stop white-knuckling my calendar. Roughly 70% of online carts get abandoned before checkout, according to the Baymard Institute’s aggregate research . And email still returns around $36 for every $1 spent, the highest ROI of any channel. A sequence that quietly works those numbers in the background is where most of that return actually lives. You don’t feel it happening. You just notice the tracker kept climbing while you were gone.

The 3 Automations Every Business Needs

The three we built are the small, load-bearing ones that print money in the background. Skip them and you’re leaving warm money on the table every week.

1. Abandoned cart. Someone gets to your checkout, gets pulled away by a child requesting a very specific snack in a very specific bowl, and disappears. This sequence follows up and brings a good chunk of them back. It’s the highest-leverage of the three for anyone selling a product, because these are people who got all the way to your payment page and meant to buy.

2. Failed payment dunning. A card expires, a charge bounces, a subscriber ghosts, and most people just eat the loss. Dunning (the polite, slightly persistent follow-up that chases a failed charge) recovers money you already earned. You’re not begging for a new sale. You’re collecting on one that already happened.

3. Cold-subscriber re-engagement and list prune. The fastest of the three to set up. A list clogged with people who never open you drags down your deliverability, which means the two sequences above can be flawless and still land in spam. You win back the maybes, clear out the ghosts, and everything you send starts hitting the inbox again.

How Do You Build All Three in a Week?

You build all three by drafting each sequence in your own voice, connecting it to the right trigger in your email platform, and turning it on. The build is the whole job. After that, it runs without you.

The gap for most people has never been knowing. You’ve understood “you should have an abandoned cart email” for a year. It sits on your to-do list the way “clean the garage” does: theoretically, forever. So this month we closed that gap with structure and a deadline, and I handed everyone a shortcut I’d never shared anywhere else.

For each of the three automations, I built a custom Claude Skill. You paste in your brand voice, the Skill drafts the entire sequence in your words instead of sounding like a robot, and you tweak from there. The thing that used to eat a whole weekend now fits between school pickup and dinner. One automation a day, or all three in one quiet afternoon.

How Our Mastermind Built Theirs in 7 Days

The best part of every Get It Done Week is the range of businesses that show up and actually do the work. This month, 17 entrepreneurs across completely different niches walked out with backend automations built and running. Weavers, therapists, health coaches, travel historians. Same result.

Each freebie below belongs to one of this month’s finishers. Take a look, sign up, and steal some inspiration.

Soul Nourishment Healing Circle by Leah: This is a supportive group coaching community, with weekly live calls… a place to share your wins, ask your questions, and get coaching and guidance to stay on track towards your goals.

You Have More to Publish Than You Think by Jessica: Publishing builds authority trusted by clients who need more than a testimonial. Jessica Diehl, PhD helps coaches, consultants, and educators turn research-based work (client outcomes, program data, field experience) into publications: journals, white papers, books, conference programs. Grab her free 10-point checklist to find out if your work is ready.

Mercury Retrograde Thrive Guide by Tracy: Social media has turned Mercury Retrograde into something to fear and dread. In reality, it happens several times every year and can become one of your most productive cycles. Download my free (beginner friendly) Mercury Retrograde Thrive Guide and learn how to work with it instead of against it.

Mind Over Money by Lilian: Mind Over Money: Mindset Shifts For Artists To Build Confidence To Make Money. A gentle guide to soften the inner critic and trust your creative voice so you can show up in alignment with financial success.

Free Weekly Family Planner Google Sheet by Bree: Get your whole week out of your head, and onto one simple sheet! A free weekly planner for the one who’s holding it all together, built by the mom who needed it too. Open the Google Sheet, fill it in, and breathe.

The Vision Keeper by Isabelle: A free 15-min opt-in: reflection + guided somatic audio for capable women stuck in fear-driven busyness.

De-clutter the Attic of Your Mind! by Melody: Our brains are like an attic, storing our experiences. Some good, some bad, and some we wish we could forget! This shamanic journey takes you to the attic of your mind, helping you systematically clear out some of the clutter, so you can think clearly and make better decisions.

HEAL Group Programs by Lorrie: Science-based online group health programs with foundations and protocols for chronic illness, recovery, optimization, and longevity. Become the CEO of your own health instead of waiting for a broken system to figure it out.

Energetic Sovereignty by Elizabeth: Three simple, guided resources to help sensitive neurodivergent women plug energy leaks so they can stop feeling overwhelmed by other people’s feelings, connect with, hear, and trust their inner knowing so they can confidently take aligned action, and feel soul connection with the world on their own terms.

Automation Audit by Arsh: The Automation Audit is a straight-talking self-assessment for coaches, copywriters, and service providers. No jargon. No complicated tech knowledge required. Just a clear-eyed look at the systems running your business right now, and an honest score that tells you where things stand.

The Visibility Activation by Fabienne: You know your work can help people, so why do you keep hesitating when it’s time to be seen? This free 8-minute activation is designed to help release the fears, emotions, and beliefs that may be making visibility feel unsafe, so showing up can begin to feel easier.

Beginner’s Guide to Weaving Yarns by Chris: Thinking all yarn is the same? Not exactly. In this free guide, I’ll provide you with a weaver’s perspective on yarn and how to best use it in your loom!

Lake Superior Circle Tour Planner by Emily: Plan a more meaningful Lake Superior Circle Tour with this free road trip planner. Learn how to define your travel mission, prioritize stops, and build an itinerary that matches your interests, so you spend less time overwhelmed and more time experiencing the region.

The Name Your Season Quiz by Angela: There’s a name for what you’re going through. It’s not “losing it.” Take the free 5-minute Name Your Season quiz to find out which of the five sacred transition seasons you’re in, so you can stop being stuck in doubt and finally give yourself permission to move.

Therapeutic Scavenger Hunt by Ann: Play Therapy Scavenger Hunts. Ann Meehan, LPCC, RPT-S, offers 5 free therapeutic scavenger hunts for child clinicians, covering mindfulness, gratitude, nature, emotions, and self-esteem. Each includes prompting/processing questions and a therapist guide, perfect for building rapport and hitting treatment goals through play.

Different niches. Different audiences. Same action: backend automations built and running in a week.

🏆 Real Results from Real Entrepreneurs

Still wondering if Get It Done Week actually works? Let’s hear it from the action-takers themselves!

• 💬 “I actually look forward to these every month!” – Melody
• 💬 “Exactly what I needed. I accomplished more already in one day than without GIDW and the week’s not over yet!” – Lorrie
• 💬 “I love the Get it Done weeks, and all the incentives and support. Because I work better with a deadline, it’s not only motivated me to work on the project of the month, it’s pushed me to get the back-end of my business in order and I’ve gotten SO MUCH accomplished! Rachel and Kate are fantastic and supportive. I’m really loving it.” – Tracy
• 💬 “I can’t believe how much I’ve gotten done in 4 days (even with a toothache). The lessons were super clear and the Claude skills made everything so doable in just a few hours. Even though I had to correct other workflows, create a new bonus landing page and figure out new triggers and functions I’d never heard of to make everything flow smoothly, I still got 2 abandon cart sequences done and have a new digital bonus offer to boot! I’m a bonafide GIDW fan!” – Angela
• 💬 “It was good. This week felt like a manageable amount of work as compared to some of the other challenges.” Leah
• 💬 “I love it!” – Fabienne
• 💬 “great” – Isabelle
• 💬 “This was my first challenge and overall I enjoyed it.” – Emily
• 💬 “It was a great challenge!” – Fabienne
• 💬 “Loved it! GIDW made it easy to know what to do and what mistakes to avoid!” – Lilian
• 💬 “I feel so accomplished! The Skills made this so easy and generated perfect emails for this sequence. The hardest part was the tech, but I figured it out. YAY! Day by day, step by step. I wouldn’t have accomplished what I have without Kate & Rachel’s guidance! Thank you.” – Tara
• 💬 “It was good. I appreciate that you only required one of them to be done.” – Elizabeth
• 💬 “This was my first Get It Done Week and I really enjoyed it! Having a clear direction and deadline was very refreshing. My challenge was the filling out the form. I’m not interested in a paid Claude account at this time. But, I used the free Claude account to create my emails and I used the Kajabi AI feature to get it installed and running. So at the end of the day, I got it done!” – Chris
• 💬 “Love that this was such good timing for exactly what my business needed. It also felt like a challenge I could accomplish in a short amount of time without putting everything else on hold!” – Ann
• 💬 “I joined in 7/20 and completed the work on 7/21 just in time! So far I think it will be very helpful to keep me accountable and moving forward in my business since I’m just at the beginning.” – Bree
• 💬 “Simple to implement. If I can’t do this, come on now” – Arsh

Want to Build Yours?

If you missed this month’s Get It Done Week, or you’d rather work at your own pace, the funnel and automation training lives inside our Evergreen Ecosystem course! Plus you’ll get the 5 other funnels we teach as part of our funnel ecosystem!

📆 What’s next in the Room?

Our next Get it Done Week starts on August 11, 2026. We’ll be doing a highly requested get it done week and building a sales page in a week!

🏆 And Because We Love to Reward Action…

• Everyone who submits will get $25 in KKCredit (which you can use towards future months in The Room, any products in our shop including 1:1 coaching or towards MBA or the $1k/Day Experiment). 

• Everyone who submits will get a do-follow backlink (i.e. SEO gold) to your website that will live forever on the Success with Soul blog. We will promote this blog post to our email list and within our Skool community. 

PLUS: 3 lucky winners will be chosen each month to win a FREE Sponsor Spotlight, which will be included in our weekly “What’s Happening” newsletter that goes to 19k+ active subscribers with a 40% open rate. These spotlights usually send 75-100 clicks per feature (and we sell them for $250 a pop!). The winners will be hand-picked based on the following criteria:

• The most active Roomie of the challenge (Leah V, congrats!)

• The first Roomie to submit their completed checklist (Melody G, congrats!)

• The most loyal Roomie who has been in the Room the longest* (Arsh A, congrats!)

1 lucky winner will receive 3 free months of Kartra, which will be announced in the blog post and shared via email and Skool (Tracy Q, congrats! We’ll be sending you a private email with details on how to redeem.)

1 lucky winner will get to choose a FREE 30 minute 1:1 coaching opportunity: 1 Inbox Insights email coaching, a Voxer Unstuck Session, or a Expert Eyes Critique. (Angela B, congrats! We’ll be sending you a private email with details on how to redeem.)

To all our GIDW finishers, we’re SO proud of you. You’re proof that small, consistent action creates big, lasting results. Keep making moves—we’ll be cheering you on every step of the way!

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