January 2025 Income Report: Passive Income for A Slow, Sustainable Start to the Year

Last Updated on March 6, 2025

As part of the $1K/Day Experiment, I’m back publishing Income Reports for Success with Soul about sustainable online businesses built on passive income. Today I’m sharing how recurring revenue streams and aligned growth strategies helped me make daily sales without social media, even with unexpected snow days, sick kids, and travel prep.

We’re back with the 4th installment of my Income Reports—part of The $1K/Day Experiment, my behind-the-scenes journey to making $1,000 per day in passive product sales without relying on social media. If you’re new here, these reports serve as both a transparency tool and a blueprint for how I’m growing my online business in a way that prioritizes sustainability, alignment, and rest.

January was a month of slow but steady momentum, navigating the post-holiday energy slump while balancing work with real life.

If January had a theme, it would be controlled chaos. Between back-to-back snow days (hello, Atlanta, what even is this?), sick kids home for over 2 weeks in a row (which bled into February), and gearing up for 3 back-to-back trips, my work schedule was anything but predictable.

Some days, I managed a few solid hours at my desk; other days, work was answering Voxer messages in my car after dropping the kids off at school.

But here’s the thing: my business kept running.
My email list grew. Sales came in. Revenue was solid.

This month reminded me that while income may ebb and flow, the systems I’ve built are what keep my business profitable even when I’m not “on” all the time.

Let’s dig into the details, key takeaways, and what I focused on in January to maintain revenue while honoring my capacity.

Note: While these posts are public for anyone to read, if you want to get an even deeper look into exactly what I’m doing in my business to make consistent daily sales without ever posting on social media then I invite you to grab your unfiltered backstage pass here.

The Numbers: Passive Income

• Total Revenue: $16,366.97
  • Affiliate Income: $2,435.14
  • Mindful Business Academy: $5,401.98
  • Recurring Revenue: $2,791.50
  • Low-Ticket Passive Products: $2,988.35
  • Sponsored Content: $2,750.00
• Expenses: $3463.79
  • Paying out my affiliates (want me to pay you too? sign up here! it’s free!)
  • Sponsoring some summits and bundles to get in front of new audiences (like this)
  • Software (like Fathom, Descript, Ellie AI, Manychat, ClickUp and Kartra)
• Net Profit: $12,903.18 (78.8%)

On paper, my 78.8% profit margin looks amazing—and it is. But the truth is, this is still a major growth edge for me.

After years of running a business with $30K+ payrolls every month, I’ve become hyper-cautious about hiring again and admittedly have some unresolved money trauma I need to work through.

I love the simplicity of being a one-woman show. No payroll stress. No big overhead. Nobody waiting on me for anything. Just me, my laptop, and my latte.

But I also know I can’t scale alone forever. For months now, I’ve been meaning to outsource blogging and a few other things, but every time I sit down to make the hire, I freeze. If it’s not bringing in immediate ROI, I hesitate.

So, February’s focus? Start small. Hire strategically and for one-off projects instead of expensive ongoing retainers. Trust that delegation doesn’t mean disaster.

Most Purchased Courses from the Shop

My top sales by product were:

1. Beyond the Scroll: How to Create a Static 9-Grid (with Templates!)
2. Instant Income: Sleaze-Free Sales Strategies to Make Money Today
3. Browsers to Buyers: Tripwires, Bumps + Upsells
4. Website in a Week: SEO and WordPress Made Easy
5. 7-Day Aligned Business Blueprint: Foundations for a Life-First Business

My top sales by revenue earned were:

1. Mindful Business Academy
2. Launch Lab
3. The Room: Weekly Group Coaching Calls for Accountability + Community
4. Unlimited Monthly Voxer Coaching
5. Inbox Insights: Weekly Email Coaching + Accountability for Goal-Getters

Least Purchased Courses

These are the underdogs that really deserve more credit!

• Affiliate Autopilot: A Set-and-Forget System for Passive Profits
• Email Empowerment Engine: Crafting Connection for Continuous Revenue
• Fast-Track Workshop: A Feminist Calendaring + Productivity System for Time Management + Work-Life Balance
• Fast-Track Workshop: Boost Traffic with E-A-T for SEO
  

My Personal Faves

• Optimize Your Tech Stack: How to Run Your Entire Biz With 1 Tool (and ZERO Zaps!)
• Real Self-Care for Entrepreneurs: Soulful Wellness Rituals for Holistic Success
• Simple + Sustainable SEO: Get Your Ideal Clients to Find You Without Social Media
• Evergreen Funnel Formula: A Blueprint for Automated Profit

Most Popular Affiliate Links

• Kartra
• Amy Porterfield
• Bluehost
• Sage Grayson

Most Popular Coaching Offers

• The Room
• Inbox Insights
• 1:1 Coaching Calls
• Voxer Coaching

Traffic Without Social Media: 11.5k pageviews (up from 8.8k in Dec)

Note: this screenshot comes from Fathom Analytics, which I much prefer to GA4.

I didn’t do anything new to drive traffic in January—just let my SEO and evergreen content do their thing.

But here’s the honest truth: I’ve had ‘restart regular blogging’ on my to-do list for MONTHS now, and it keeps getting pushed off.

I know content is my biggest long-term asset. I teach this. And yet, finding the bandwidth to sit down and actually write blog posts? Not happening.

I’m officially this close to hiring it out again. I know that once I have someone regularly publishing SEO-optimized content, my traffic will take off even more.

I also joined Simple Pin Media’s Inner Circle to grow my organic traffic through one my former most effective and lucrative search platforms: Pinterest. So that’s a goal for me so start implementing by the end of Q1.

My top-performing pages were:

1. MBA Sales Page
2. My Homepage
3. Mindful Planning Printables Tripwire
4. The Room Sales Page
5. My Shop

Email List Growth Without Social Media: 932 new subscribers (8,391 total active leads)

Note: this screenshot comes from my dashboard in Kartra.

If you’re tired of the social media hamster wheel but still want a steady stream of new leads, here’s what’s working for me to add nearly 1,000 new subscribers without posting one single time:

1. Always have opt-ins that are converting well.
I have multiple evergreen freebies all over my website. And each one is in 7 different places. This is exactly what I teach in the Launch Lab about starting your email list.

2. Leverage other people’s audiences.
But just having lead magnets doesn’t matter if nobody can find them. Instead of chasing algorithm changes, I focus on summits, bundles, podcast guesting, and JV webinars. These partnerships send warm, ready-to-buy leads straight to my list—without me having to “go viral” on Instagram.

3. Set up a strong email nurture sequence.
Once people join my list, they immediately start receiving value-packed emails. I don’t just let them sit there. My welcome sequence builds trust, sells passively, and leads into an evergreen sales ecosystem.

NOTE: Just a quick note to point out that while it’s amazing that Kartra gives us data like how much each subscriber is worth and their lifetime value, this isn’t 100% accurate for my business because we also sell through Shopify. And that isn’t counted towards these numbers.

Key Takeaways:

What I Focused on this Month: Finding My Flow in 2025

1. Leaning into Seasonality and Slower Energy
January historically is one of my highest-revenue months, but I intentionally took a slow and steady approach instead of playing into the “new year, new me” hustle culture. This meant prioritizing rest, reflection, and long-term planning over immediate revenue spikes.

2. Honoring My Capacity (and Unexpected Interruptions )
Between unexpected snow days, sick kids, and prepping for 3 back-to-back trips, my work hours were sporadic at best. Instead of forcing productivity, I trusted that the systems I’ve built—SEO, email funnels, and evergreen products—would keep the business running. And they did!

3. Getting Intentional with My 2025 Strategy
A major theme for me this year is diversifying revenue and shifting towards more recurring income streams. After looking at historical revenue trends, I realized that my income is highly dependent on launches and promos—something I want to stabilize a bit more. For me, that looks like:

More recurring revenue (memberships, evergreen offers)
A steadier mix of high-ticket and low-ticket sales (not only promoting MBA)
SEO & organic growth strategies to drive passive traffic

Paid + passive lead gen through running ads (something I’m going to start doing in February as I try to grow my passive income now that I know my funnels are performing well organically)

Results from January 2025

What’s Working: Daily Sales Without Social Media

Add these to your to-do list if you want more passive income streams!

• An Everything Page and Shopify Store.
• Low-cost tripwires on everything I sell, with bumps and 1-click upsells.
• Creating an all-access pass/everything offer and breaking out its components into a la carte options to meet folks where they’re at
• Asynchronous coaching; Email coaching has been going AMAZING and our weekly group coaching in The Room is growing slowly and this group may be one of my faves ever!
• A super engaging evergreen welcome series with a 50.31% open rate and 5.59% click-from-opens rate that makes sales and leads into a weekly sales sequence for my shop that’s also converting super well.
• Sending my live weekly Sunday newsletter, “The Whole Soul List” where I make multiple offers every week while connecting with my people on a much deeper, personal level.
• And finally, I think the fact that I am a Clockwork Queen (aka I manage my time really well) and have so many efficient, automated systems in place, and take such good care of my mental health and wellbeing, all allow me to show up as my best self, maximize productivity and really feel in a creative flow with endless energy and passion for the work I do. I am so so grateful every single day that this is how I get to spend my time. I absolutely adore my job!

What Didn’t Work (and Why That’s Okay)

A Slow MBA Promo: I ran a flash sale for Mindful Business Academy and… crickets. This was surprising, given that past MBA promos have done well. But instead of spiraling, I looked at the data:

• The economy feels unstable, and people are being more cautious with big investments.
  It’s no secret that consumer behavior shifts when there’s economic uncertainty—and right now, a lot of people are prioritizing smaller, more digestible investments rather than committing to high-ticket courses.
• People are leaning into community and live support over DIY courses. Over the past few months, I’ve noticed a shift away from purely self-paced courses toward offers that provide more direct support, accountability, and community. While MBA is an incredible, high-value program, it’s not a live experience—and right now, buyers are craving more real-time interaction and implementation support. This is why our Get it Done Weeks have been so popular, and I think why my Voxer coaching has started selling a lot more lately.

Pivot: Instead of focusing on big launches for high-ticket programs, I’m shifting towards low-ticket and high-touch offers (like The Room and Voxer Coaching) for Q1. This lets me meet my audience where they’re at while still creating recurring revenue.

Later in the year, when I’ve built more trust and engagement, I’ll revisit MBA with a more strategic approach.

Goals for February 2025

• Hosted my first Get It Done Week inside The Room: This was the first month I experimented with offering it exclusively to The Room members in an effort to grow my recurring revenue and it WORKED!
  • 27 new clients joined The Room for their first month at the $7 promo rate
  • 70% of them converted to full-paying members at $97/month
  • Total paying members: 47 (bringing in $4,559 in monthly recurring revenue!)A
• I’m definitely going to continue with this strategy for the rest of Q1 and report back on how it’s working. My goal is to have about 100 people in the Room at all times so I can add $10k/month in recurring revenue.
• Lean into Values-Driven Marketing: I want my content to be a safe, empowering space in an increasingly chaotic world.
  • My audience isn’t just looking for business strategies. They want business strategies that align with their values. That means:
  • Creating space for real conversations. I’m not here to pretend everything is fine when the world feels like a mess. I’ll be acknowledging hard truths, but also offering solutions, support, and strategy.
  • Building businesses that create systemic change. Entrepreneurship isn’t just about personal freedom—it’s about power. The more financially secure we are, the more we can fund activism, take care of ourselves, and support causes we believe in. I want to lead more with this messaging moving forward.
  • Integrating activism into my offers. I’ve done this in the past (like donating a percentage of sales to Planned Parenthood), and I want to continue weaving social impact into my business model.

Reader Questions

Each month, I feature one question about online business from a reader. Submit your question in the comments and I’ll answer one next month!

Final Thoughts: Slowing Down to Speed Up

I used to think hustling harder was the only way to grow. Now I know:

Slowing down is a strategy.
Simplicity scales.
Long-term success comes from sustainable habits, not burnout sprints.

This month wasn’t about record-breaking revenue. It was about trust. Trusting my systems. Trusting my audience. And trusting that ease is a valid business plan.

Here’s to a slow, sustainable, and soul-aligned 2025.

If you’d like a closer look at how I make daily sales without social media, consider joining me in The $1K-a-Day Experiment for unfiltered insights and access to my evolving strategies.

FAQS: Passive Income Without Social Media