Learn my secrets to creating a successful online business with my holistic strategies and soulful marketing advice for heart-centered entrepreneurs who value relationships, mindfulness, spirituality and health as much as strategic action and practical tips.
LEARN MORE →
Working mom, writer, educator and creative entrepreneur.
LEARN MORE →
Learn how to scale to $50k months without live launching, paid ads or social media
SHOW ME HOW!
Start an online biz and create the financial freedom to support your family or leave your corporate 9-5! Check out this First Month Biz Plan: a complete, step-by-step 30-day roadmap to start your online biz with ease. Stop wasting time + money trying to figure it all out yourself-- we can help!
If you're a busy, overworked, ambitious woman ready to build your soul-aligned offer so you can reclaim your life and business, this mini course was literally tailor-made for YOU!
READY FOR YOUR DREAM?
Get Organic Leads on Auto-Pilot (No Social Media Required!)
Last Updated on September 13, 2022
Social selling is a marketing strategy where you utilize personal connections and genuine conversations in the DMs on social media to convert leads into sales. Learn how to use this strategy to skyrocket your revenue!
Struggling with lead generation and sales for your programs, courses, or services?
Social selling is where it’s at!
Social selling is selling your programs, courses, or services over social media, primarily in the Direct Messages (DMs). Instead of the traditional sales call model, it’s having conversations that convert right in the DMs on any social media platform.
DMs are efficient for getting clients because it gives you a more direct and uncomplicated avenue for communication, where you can provide value, personally connect, and authentically serve your prospective clients, warming them up into a sale. Social selling benefits include an increased number of leads, improved conversion rate, and shorter sales cycles–yes please! In fact, a recent social selling study of more than 45,000 sales reps and 200 companies found that:
Convinced yet? Get ready to learn how to use this powerful strategy in your online business!
My guest today, Lattice Hudson, is a business coach, leadership mentor, and social sales expert. Lattice is on a mission to help women make more money, increase their impact all while living a life that they love since “a woman with wealth, is a woman with power”.
Lattice specializes in helping online coaches scale past that coveted six-figure mark by leveraging high ticket evergreen group coaching offers. In her free time, she enjoys relaxing on the beach, dancing to the latest TikTok trend, and investing in digital real estate online!
Thanks so much for joining me this week. Have some feedback you’d like to share? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.
Also, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.
Social selling is when sales people use social media to find and engage with new prospects. Sales people use social media to provide value to prospects by answering open-ended questions, responding to comments, and sharing content throughout the buying process until a prospect is ready to buy. While the old sales model used to be about cold calling, sales demos and qualifying leads, the new social selling sales paradigm instead uses social media networks to reach new prospects, educates them on how your company can help them grow their business, and nurtures them through content.
The key is building genuine connections and having conversations with real people. It’s more than just sharing content and hoping for the leads to pour in. You want to actually have authentic conversations that serve people and show them how you can help them reach their goals.
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.
SOUNDS LIKE ME! →
Yes! Tell me more →
I’m so ready for this →
Join our client/student-only, social-media-free VIP Soul Circle on Slack to connect with other heart-centered entrepreneurs on the path to success with soul!
JOIN OUR COMMUNITY →
COLLAB WITH US
join our newsletter
COPYRIGHT © 2023 • KATE KORDSMEIER
We are an LGBTQIA-affirming, interfaith-oriented, diverse organization. We are committed to social and environmental justice, including civil rights, dismantling systems of oppression like the Patriarchy, White Supremacy and Diet Culture. We believe Black Lives Matter.