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Welcome to the Success with Soul Podcast! This week’s episode is the last part of our Behind the Incubator series where you can listen to live coaching calls between Kate and Incubator clients. Today, we are talking about the power of sharing our stories to connect with potential clients and customers and how our stories can help narrow the focus of our businesses. Plus, Kate offers mindset coaching on how to transition from trying to control others’ perceptions to controlling what you can for the highest impact.
Table of Contents
Talking about yourself – especially with your business – can be scary. I know that from personal experience. It can be really unnerving to write anything personal about myself, mostly because I think, “No one will really care about this!” Many of my clients, too, have told me how hesitant they are to share their stories.
Why should you share your story, anyways? Is there actually anything that powerful about it?
The simple answer to that is YES. Statistics show that stories are more memorable to the human brain and that customers and clients want more stories from brands and companies.
Whether you share your story or that of someone else impacted by your work, it’s the personal connection piece that others want to know. Sometimes customers don’t just want to the “how” about a product or service or program – they want to know about the “why” and the growth behind the how.
In today’s episode, one of my clients shares about why she just isn’t ready to share her story through her business yet. And you know what – that is totally okay! You should only share your story when it feels right to you.
But what strategies are there for building connection with potential clients if you aren’t ready to share your story?
Sharing the stories of clients – with permission, of course – is one powerful way for potential customers to see the change and transformation that can come from working with you or purchasing what you have to offer.
There are other methods of building trust and connection through the power of storytelling, which we get into more in the episode (so go hit “play” and take a listen!)
One of the biggest hurdles of storytelling in business – especially when building your own business – is how people receive or perceive your story.
But this is what I tell my clients who are hesitant for that reason: people are going to receive whatever you put out there in a million different ways. You cannot control it.
Some people are going to respond in a way that you don’t like. Let’s face it – the internet can be a nasty place, and people can be a lot meaner behind a screen than they are to your face. Others are going to tell you how much your story changed their life and impacted them. Ultimately, you can’t control how any one person responds.
What you can control is your narrative and the decision about whether sharing your story is worth the potential criticism. Is the cost of dealing with others’ perceptions worth sharing your story and offering your services to others who might benefit?
If you have decided that what you have to offer is valuable to others and you don’t need to waste time trying to manage others’ perceptions, it’s time to narrow the focus of your offer. And if you are anything like me and some of my clients, you may find the decision-making process easier said than done.
So many of the women I know who want to start a business are passionate, smart women with lots of brilliant ideas, interests and knowledge. Heck, even I have various passions that I would have loved to turn into a business!
The truth is, though, that you don’t have to monetize all of it. Some things can just be passions and hobbies and interests.
But how exactly do you decide what to turn into a business and what can stay a hobby?
The first question to ask yourself to narrow the focus of your offer is: “Why am I doing this [creating a business around this topic]?” And when the answer comes, asking yourself, “And why is that important?” Follow this formula until you feel satisfied with the answers coming up for you.
Sometimes it takes a lot of intentional reflection to follow this process of narrowing your focus. What may seem important to you at first might turn out to truly be a hobby or passion project that isn’t truly what you want to share to serve others.
The key to narrowing your focus is figuring out what is the most important thing to you right now when it comes to sharing your experiences, knowledge, and passion to impact the world.
For some of my clients, that thing is a past experience that impacted their entire life, and they know that others go through the same thing. Others have a talent or skill that is unique to them that is beneficial to clients.
Whatever your niche or offer is, hone in on the power of your own personal story with how that thing has impacted your life – and how that story will impact others, too.
One of my favorite things I can personally share with others is that whatever you decide to focus on right now isn’t what you have to focus on forever. You can change your mind! You can evolve, change, and shift focus.
Look at my own professional journey. I started off as a food journalist, traveling the world and pitching stories to publications. Then, I started my first blog, Root + Revel, which was born out of my passion for health and wellness. From there, I started the Six Figure Blog Academy to teach other women how to also start multi-six figure blogs. Then I wanted to add other elements of coaching beyond blogging, so I created the Incubator. And now, as a certified life coach I’ve created the Success With Soul membership.
All of those passions and pursuits were right for me in those exact moments. And when my business or career needed to evolve, it did!
But I definitely wouldn’t be where I am today if I hadn’t just started my first blog.
I can 100% attest to the power of starting with something, anything, that feels important to you and that can enrich others’ lives.
Are you ready to launch or grow a profitable business, utilizing sustainable and holistic systems? The Incubator Mastermind will be open for enrollment soon!
Starting April 24th , we are hosting a 4-day live challenge where you and other entrepreneurial minded women will challenge yourselves to invest in and grow your business, all with support from our team. Learn practical skills in live webinars to scale your business and put what you learn into practice!
If you’re ready to take your business to the next level, ready for accountability to achieve your goals, and join a community of women taking inspired action, then put the challenge on your calendar today.
Sign up at: successwithsoul.co/challenge
Thanks so much for listening in this week! If you enjoyed this episode, here are some ways you can join our Success with Soul movement:
Why should you share your story, anyways? Is there actually anything that powerful about it? The simple answer to that is YES. Statistics show that stories are more memorable to the human brain and that customers and clients want more stories from brands and companies. Whether you share your story or that of someone else impacted by your work, it’s the personal connection piece that others want to know. Sometimes customers don’t just want to the “how” about a product or service or program – they want to know about the “why” and the growth behind the how.
Sharing the stories of clients – with permission, of course – is one powerful way for potential customers to see the change and transformation that can come from working with you or purchasing what you have to offer. Another option is to create a brand “avatar” that lets you share your story (or a version of it) without using your own persona.
The first question to ask yourself to narrow the focus of your offer is: “Why am I doing this [creating a business around this topic]?” And when the answer comes, asking yourself, “And why is that important?” Follow this formula until you feel satisfied with the answers coming up for you. From there, decide what is most important to you. Then START by creating or offering something.
Have a question about the episode? Leave it in the comments below!
Molly Cahill 0:00
I had my first $10,000 month and now I'm having consistent $18,000 months. Thanks to Kate in the strategies I learned inside the Success with Soul incubator. It is by far the best money I've ever invested into my business it has paid off for sure not to mention the time that it saved me being able to just copy paste, import Kate's funnel. And I love that you get a lot of one on one time with Kate on the weekly group calls and that you get direct feedback and direct critiques on your specific questions that are unique to your business. And I also love that she doesn't give you this one size fits all business in a box approach. She recognizes and appreciates that every business is unique. And she helps you walk through those unique challenges for your specific business. And on top of that, I love that she's just a real human who walks the talk. So highly recommend Success with Soul incubator. Thank you so much, Kate.
You're listening to the Success with Soul podcast with Kate Kordsmeier X journalist turned CEO of a multi six figure blog and online business. But it wasn't that long ago that Kate was a struggling entrepreneur who lacked confidence, clarity, and let's be honest money. But all those failures, experiments and lessons learned helped Kate create a thriving business that impacts 1000s and brings freedom, flexibility and fulfillment to her life. If you're ready to do the same and make something happen with holistic, soulful, step by step strategies from Kate and other experts, you're in the right place. Here's your host, writer, educator, mom, recovering perfectionist, bookworm and sushi connoisseur, Kate Kordsmeier.
Kate Kordsmeier 1:50
Welcome back to the Success with Soul podcast. I'm your host, Kate Kordsmeier. And I am so stinking excited because we're doing something a little different. Once again, we have just released a four part private podcast called inside the incubator. And we're going behind the scenes of the incubator to show you what it's really like inside our group coaching program, you're going to be able to listen to real clients get real coaching and support as they work through roadblocks and take inspired action in their businesses. It has been on my heart to share this with you because I know there are so many of you out there doing this alone. And I want to show you what it's like to have a team behind you. I remember the frustration of struggling by myself. I had no tools I had no one to talk to. And now no matter how difficult things may seem, I have a fellowship and a way of life that helps me cope. I no longer feel alone and neither do the women in the incubator. All it takes as one coaching call to get you unstuck. That's what it's like to have a community that you can count on. So listen up and let's dive into today's episode.
Kate Kordsmeier 1:55
Just echo what Rachel said, I did put kind of the overall theme that I felt like I heard you saying in your spiel, so see how that lands for you. I'm not suggesting that this be it. But this is what I heard. So I'm just reflecting that back to you. And another reminder is that you are multi passionate, really smart, have lots of different ideas and interests and knowledge. And you don't have to monetize all of it. So some things can just be passions and hobbies and just interest in your own time. And I think you will find less overwhelm when you get a little bit more narrow. And I think the results so many beautiful things that you shared. which one feels most important to you right now?
I know like saying like helping people reef helping people reframe their mindset so that they can be happier. Is that too broad?
Kate Kordsmeier 3:05
It's pretty broad. But I think there's some ways you could get more specific, helping people what people?
Well, I know, like my expertise is like people who've been through trauma, like people have just like, been through things that are really hard, like kind of reframing their mindset around how they remember those stories and what they tell themselves about that. That kind of makes sense. Yeah.
Kate Kordsmeier 3:29
So it could be something like I help trauma survivors find deeper meaning or happiness or whatever the words you that resonate with you. Or it could be I help a different subset, find deeper meaning and happiness through trauma informed personal development or something like that, where it it could be the how or the hill.
I like that phrasing like trauma informed personal development. So one of my favorite things I've ever done is like a trauma informed yoga therapy. I don't know if anyone's familiar with that. It's amazing. Really recommend those programs.
Kate Kordsmeier 4:09
Yeah. Love that. Yeah. So I think try to narrow, maybe the circle of why would also be helpful to help you narrow like, why are you doing this? And then whatever answer comes up, then you ask, okay, why is that important? And then why is that important? And I think ultimately get to like, because this is the number one most important thing that I'm trying to do. So let's start there. And just let all the rest go for a little bit. Knowing that you can always add elements as you continue. So even to look at life. My personal journey was like 6FBA was just about blogging, because it was like I just needed to get there. This is my thing. I'm going to help you make money blogging, and then from there, it's like man, I learned a lot of other things as a blogger. So I'd love to add some other elements to different program, which is what birthed the incubator. So anyway, just saying like, you can change your mind later, you can add things later, you could totally shift you could, you know, incorporate other elements. But I think figuring out what's the number one thing right now will help you make decisions more easily to than trying to incorporate all of it. It's like, how do you make something that has all of these things as your very first thing? It's too big.
Right. Right. That makes so much sense. And I think too like, I don't know, this is just something that comes up for me. It's like, I know, I said, like, reframing for traumas is important to me. And it really, really is, but I feel like why I'm really struggling to accept that as like, my first thing is because I'm really private, and I don't want to have to share. I don't feel comfortable. I feel like like putting myself out there like that yet. And I know that like, especially given my age, people are going to be like a story before they're like, Okay, homegirl you're 23? What? What do you know about any of this? You know?
Kate Kordsmeier 6:09
Well, I don't know, personal story is one way to connect with your audience and establish expertise is not the only way. So what's another way you could help people without sharing your story?
I don't know. I guess that's what's been. I guess that's kind of been a rock for me, if that makes sense. Because like, I'm the kind of person I love stories, like I really connect with that, like, even Kate like part of why, like, really was excited about this program was like, I liked knowing your story. And like seeing your evolution. I was like, oh, that's like relatable to me. So like, you know,
Kate Kordsmeier 6:48
Yeah, so, one option could be to have an avatar. And maybe it's not you. But it is your story. And so there's a way that there's kind of like a balance there. Almost like having like a ghost writer, but like in reverse. Right?
Hey, are you a female coach looking to turn your passion into a sustainable business? If that's you, then you're definitely going to want to join us in April for our free four day challenge. From certified to six figures, four components to build your sustainable coaching business. The challenge starts on April 24. And throughout the four days, you'll learn the proven strategies you need to build a successful coaching practice that generates consistent income. This challenge is exclusive for female coaches who are committed to taking their business to the next level. Don't miss out on this opportunity to achieve financial freedom doing what you love. Head on over to Kate kordsmeier.com forward slash challenge to register and turn your coaching certification into a thriving six figure business. That's Kate kordsmeier.com forward slash challenge.
Kate Kordsmeier 7:09
Or sharing other people's stories of resilience and strength and reframes and all of those things. I think that actually like while people want that connection, it's like, it's not about the "how" it's just about the connection piece. And that as social media has grown, and just the internet and everything, like I think people are less interested in the me, me, me stories these days. Anyway, so and then the last thing is like, can you do some thought work on why sharing your story feels bad? And what if sharing your story helps somebody else? Would that be worth it?
It would definitely be worth it. If it helped other people. I feel like I feel like what feels bad about it is that I don't always like the energy that's like reciprated. Is that a word? Given back? I guess it's like...
Kate Kordsmeier 8:11
Thank you. Yeah, the energy that's reciprocated. Sometimes it's it's like, jeez, I don't feel bad for me. If you sit there and pity me, and you said, I'm good, my head's gonna blow up. You know. It's like, this is my life. I'm not gonna be sad about it. This is my life. I'm not gonna sit here and like, be a victim. Like, you know what I mean? That makes sense. And I feel like, a lot of like other women, my age who I talked to that I've been through similar things, I kind of feel the same way. Like when we tell each other, it's like, Oh, my God, you were cool about that? And it's like, Yeah, girl, like, you know. And I feel like a lot of times when you share some stories people can get really like, you know...does that makes sense?
Kate Kordsmeier 8:49
What can you control?
How I tell the story?
Kate Kordsmeier 8:55
What can't you control?
How people receive it.
Kate Kordsmeier 8:59
People are going to receive whatever you put out there in a million different ways. You cannot control it. But you can control your narrative. So almost like expecting that there are going to be people that aren't going to like it, or are going to respond in a way that you don't want them to. And there are going to be people that are like, Oh my gosh, this changed my life and you made a huge impact on them. And you just have to decide for yourself like is it worth that cost? Also, knowing that most of the time you're not going to hear from the people who don't like it.
Kate Kordsmeier 9:39
I do think there's this fear that especially a lot of new business owners have which is like, oh my gosh, I can't handle criticism. I'm gonna get so much feedback. I'm really sorry. You're gonna get crickets that's what you're going to get.
Kate Kordsmeier 9:52
That's what you need to like...if you're going to worry about something, it's crickets. So almost like taking the pressure off of like, it would be unusual to immediately get like tons of feedback, positive or negative. That if you have if you're in the right headspace to handle the negative, then will matter.
Yeah, you're absolutely right.
Kate Kordsmeier 10:15
Love it when that happens.
You've got to be pretty used to it.
Kate Kordsmeier 10:20
Yeah, just ask my husband. All right, y'all, we are at time for today. Thank you so much for being here and sticking around all the way to the end. Erin, your first call, and you're here all day. I'm so impressed. I hope you guys enjoyed it, got something out of it, got a lot of work done are going to start making money in the next 90 days. And we're excited to support you along the way. Thanks, everybody. Thanks, everyone. Have a great rest of your day.
All right. Thanks for tuning in y'all. If you liked this episode, and want to get coached by me and my amazing team, then come join us inside the Success with Soul incubator where we have live q&a coaching calls every single week. Plus, you can even submit your work for feedback every week too. That's right, you literally can submit everything you're working on and get personalized, laser coaching feedback on your actual work every single week. I don't know many programs offering this and it is one of my favorite features. And I think our students would have great. In addition to our self paced curriculum, we have frequent live trainings with leading industry experts on topics like leadership and Enneagram, and metrics and finance and SEO and funnels. And because your business won't thrive if you aren't thriving, we also do monthly soul sessions with spiritual healers and wellness pros to ensure you get that self care in. So if you're ready to transform your business in life and holistic, sustainable and soulful way, head on over to Kate kordsmeier.com/scale: we're accepting businesses of all size, including those that are just dreams in your head, and those who are making all the money but feeling totally empty and depleted by the process. Here's what one of our clients had to say about it.
Lindsay Thomas 12:14
So before joining,as I mentioned, I've been kind of slogging along and just not feeling very confident or even not really knowing what to do next. And I feel like I kind of got shiny object syndrome, and I didn't know what to focus on, you know. And I feel like joining the incubator really helped me just move forward and take that next right action and not even bother with some of the things that I was worried about before. So like you were saying social media, I haven't even I haven't started my Instagram yet I have the handle. But I'm not too worried about it. Because I have a plan. I've gotten all my other foundations in place so that once I, you know, can build in. And each month, I basically kind of reflect on my schedule. And I love the whole cycle syncing concept too. So I've really been practicing that. And I just think I feel so much more at ease with my business before I was feeling like kind of frantic, and I was really overworking myself, because when I started and up through last July, even this past July, I had been working full time as well. And so I was waking up early and spending an hour or maybe even two before work. And then I was working late after work. And then I was working on the weekends. And I just felt like I have to like hustle, hustle, hustle. And the Incubator has really helped me change my whole perspective. And now even from the beginning, even though, you know, I haven't ever been full time on my business yet. I am going to build myself such a good schedule. That's very, that works for me, because I've learned all these concepts and all these great, yeah, all these great tips from Kate and the rest of our incubator.
Kate Kordsmeier 14:05
So if you want results and transformation just like her come join us inside this intimate mastermind style program at Kate kordsmeier.com/scale. We'll see you next week.
Transcribed by https://otter.ai
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We are an LGBTQIA-affirming, interfaith-oriented, diverse organization. We are committed to social and environmental justice, including civil rights, dismantling systems of oppression like the Patriarchy, White Supremacy and Diet Culture. We believe Black Lives Matter.