041: How to be a Guest on Podcasts with Angie Trueblood

Angie Trueblood 0:00

First of all, you can sometimes just feel a connection that you have with the host. And that has definitely allowed me to develop deeper relationships with some of the folks that I've connected with. I mean, some of my best friends right now in the online space are people that I met through pitching our clients to them. And we've just kind of connected that way. So I think first, it's just going in with no expectation. I mean, we have a hope, right, that you and I would connect really well and that your audience would really resonate with our conversation. But at the end of the day, if I feel like you and I have some sort of synergy, it's also reciprocating that invitation, right? So you asked me to be on the show, if I feel like you would be a good fit for my audience. It's offering you up, you know, like, to my audience, there's just different ways. It kind of depends on are you looking for a business friend? Or are you looking, you know, for just someone to kind of have in your corner, and it's, it's almost like just taking the next step as it makes sense for the two of you, really.

Kate Kordsmeier 1:05

That was Angie Trueblood, ladies and gentlemen, mostly ladies, let's be honest. And our conversation just had me kind of cracking up honestly because it is so hard to make true real friends online. And we dig into all of that and more in this episode. So for some quick background, Angie Trueblood is the host of the gopatch herself podcast and I just so resonate with her focus on building a genuine connection even when you're cold pitching people. So Angie's super connector powers have helped her grow her own business and build long lasting relationships. And in today's episode, she's going to help you figure out how to do the same. She's a busy mom located in Richmond, Virginia, with two kiddos and a business that leads with values so she fits right in at Success with Soul. I'm so excited to share this interview with you. Let's get to it. You're listening to the Success with Soul podcast with Kate Kordsmeier ex journalist turned CEO of a multi six figure blog and online business. But it wasn't that long ago that Kate was a struggling entrepreneur who lacked confidence, clarity, and let's be honest money. But all those failures, experiments and lessons learned helped Kate create a thriving business that impacts 1000s and brings freedom, flexibility and fulfillment to her life. If you're ready to do the same and make something happen with holistic, soulful, step by step strategies from Kaden, other experts, you're in the right place. here's your host, writer, educator, Mom, recovering perfectionist, bookworm and sushi connoisseur, Kate Kordsmeier. Hey, Angie, thanks so much for being on the show.

Angie Trueblood 2:59

Thank you, Kate, for having me. I'm super excited.

Kate Kordsmeier 3:01

Me too. I mean, obviously, I'm a podcast host. So I love talking about podcasting. And you are a podcast visibility expert, how did you get into this field.

Angie Trueblood 3:13

So it was a bit of a long and winding road. I think like most of us, I initially transitioned to working from home, when my kiddos were two and four, I had a background and an outside sales job. And in a more corporate setting, and I transition home because I was just feeling this pull to be more present in my kiddos life. And initially, like a lot of women, I came over as a part of a direct sales company that was the way that I could basically bring in an income as quickly as possible without having to build an actual business from the ground up, like creating products and doing all the things. So I did that for a couple of years. While I was doing that I actually created a blog about meal planning. So this was sort of like the focus of the direct sales company. And I created a course around it. As I started to kind of learn about this online world podcasts were totally the gateway to me learning about the online world. And I ended up pitching myself for some media opportunities for podcast interviews. And a lot of my friends that saw some of the visibility I gained, asked, you know, how did you get in the local news? How did you get on this podcast? And my answer was always well, I asked, you know, I asked .

Kate Kordsmeier 4:37

Yeah, I love it.

I oh

my gosh, you are preaching to the choir. People always think there's some big secret.

Angie Trueblood 4:45

There's not and I I've even been thinking about that a lot lately, because there are a lot of people that look at what we do and even other women or men that are in the space of podcast, pitching and visibility and they think it's just this really Complicated science. And the way that we boil it down is really about your initiating a relationship with someone and trying to bridge the gap and find commonalities and how you serve people. So I quickly learned that I had a gift. And I enjoyed doing this thing that a lot of people hate. And a friend of mine, who is still one of my best business friends and really best life friends. She said, Angie, I just don't think your gift is meal planning. And I. And you could ask my husband. So I leaned into it. And that was three years ago, and I've never quite looked back. So it's crazy. You know, how it evolved. But I think it was just kind of the plan that was had for me.

Kate Kordsmeier 5:52

Yeah. So how did you know like the first pitch that you sent out? How did you even know what to do?

Angie Trueblood 6:00

So if I have shared in my program, I have a program where I teach other people how to pitch themselves. And I've shared that first pitch, it is probably five sentences. Maybe it was a show that I loved. It was called the minimalist moms podcast. And I was listening to it. And they had not tackled meal planning and how to really simplify dinner time. And so I basically emailed the host, and I didn't know what I was doing. I was literally just forging a relationship with the hosts. And I said, Hey, I see that you haven't covered meal planning. I'm in that space. And I really strive to help my clients simplify it and make dinner time enjoyable. If you ever be interested in having a conversation about that on your show, let me know. And they said, You're right, we haven't tackled it, we think that would be a really great, you know, kind of fill in the hole for some of our listeners. So it wasn't allocated. And I think that's what gave me almost as I eventually pitched two more and then transitioned into pitching for clients. I think knowing that it doesn't have to be complicated, gave me the confidence to keep moving forward.

Kate Kordsmeier 7:10

I love that so much. And it's something I can definitely relate to in my own career. That I mean, I even have an email in my welcome sequence that says, like, people always ask me, how did you get into Forbes? How did you get the you know, this assignment? How did you get this sponsor? How did you do this? And my, I'm like, the big secret is I asked, yeah, if I didn't have this fancy ask. And like, I, I think another great example of this, which I am not saying to brag at all, but just to show the power of asking, is I started writing for national magazines when I was a college student. And I remember the first pitch that I sent, they paid me 15 $100 to write this story. And that was more than I had made in like three years of working at Starbucks, of course, and I was blown away. And everybody was like, how did you do this? And again, it was like, I literally just asked, I just had a good idea. And I sent a professional pitch, and then say, Hey, I'm a college student, can I write this story for you, like I just showed up as a professional. And, you know, it's so much simpler than we make it I feel like it's it's like our fear or something coming in to make us procrastinate, because we're too afraid.

Angie Trueblood 8:29

That's what I was just gonna say. I mean, that is what holds so many people back. And I think even the people that come to us to do the pitching on their behalf. I mean, they pay really good money for us to send these pitches. One I know a lot of it is a time resource. They just don't have the time to be able to do it. But I also think it's a lot easier for us to get a no on their behalf. Because we literally don't miss a beat. Right? No, no, send out the next one.

Kate Kordsmeier 8:58

Yeah, exactly. Yeah, it's so true. Okay, well, there's so many things already, just in this first couple minutes that I'm like, I have 10 follow up questions about. So this is great. But I wanted to ask you, so why, why podcasts that why do you think podcasts are the best platforms for business owners to spend their time on or to seek out in terms of press and publicity and visibility.

Angie Trueblood 9:24

I think it's a great first step to any of those larger types of exposure, like you mentioned, Forbes, entrepreneur, etc. First, because you're cultivating a relationship, so especially for folks that are in the online space, it can get lonely out there. And also, I mean, you really want to get in front of as many people as possible. And by cultivating relationships, you're just enlarging your network. And so you've got people that are in your corner, but then you've also got people who will potentially be great refers to you You're just cultivating a community. And I think that's so important in business. And then the second part of it really has to do with the longevity of the podcast episode. I mean, when our interview goes live, unless something down the road changes that interview with you and I is going to stay in Apple podcasts and Stitcher and all the places until you no longer have a show and actually pull it down and write, there is a lot of potential for folks to discover me a year and a half down the road, because they found Success with Soul, they fall in love with it, and then they binge listen to the previous interviews. So from a business perspective, the longevity of a podcast is incredible. But for me being kind of a super connector and knowing the value of relationships, it really comes down to it being you're connecting with another human. And when you have this kind of authentic conversation, listeners pick up on it, they get to know you a lot faster. I mean, myself, and our clients have gained clients directly from podcast interviews. So just the power of it as a business tool is pretty undeniable.

Kate Kordsmeier 11:14

Yeah, and I love what you said about growing long term relationships. So I want to talk about this, because this is something that I struggle with myself. And like you said, online entrepreneurship can be pretty lonely and isolating. But I think that I don't know if it's like, as adults, we're out of practice of like making new friends or what what happens. But I think it's hard to create a genuine relationship in this day and age without feeling like you're bothering people. So I'd love to hear how do you actually make friends with people and keep the conversation going beyond just the one interview.

Angie Trueblood 11:55

So I, first of all, you can sometimes just feel a connection that you have with the host. And that has definitely allowed me to develop deeper relationships with some of the folks that I've connected with. I mean, some of my best friends right now in the online space are people that I met through pitching our clients to them, and we've just kind of connected that way. So I think first, it's just going in with no expectation. I mean, we have a hope, right that you and I would connect really well and that your audience would really resonate with our conversation. But at the end of the day, if I feel like you and I have some sort of synergy. It's also reciprocating that invitation, right? So you asked me to be on the show, if I feel like you would be a good fit for my audience. It's offering you up, you know, like, to my audience, there's just different ways. It kind of depends on are you looking for a business friend? Or are you looking, you know, for just someone to kind of have in your corner, and it's, it's almost like just taking the next step as it makes sense. For the two of you Really?

Kate Kordsmeier 13:02

I'm getting this memory of this episode of King of Queens. I don't know if you ever watched the show, but my husband, I used to be obsessed with it. And Kevin James and Leah, what's her name? Leah Remini. remedy? Yes, thanks. Yes. So anyway, their their characters are like trying to make couple friends, which every couple knows is is can be difficult to do. Yes. Right. And so they go to Home Depot or something on a weekend. And they, you know, go up to, you know, looking at paint swatches next to another couple, and they tried to like just start a casual conversation. And way too quickly into the like, Oh, yeah, that's a nice color. So you want to get out of here and go see a movie. And it feels like that. Sometimes I always think about that of like, okay, hypothetically, you and I have this conversation, we get off and I want to keep connecting with you. So like, what do you do in that situation? Do you say, Can I get your number? You know, it feels it feels weird or like to forward? Like, what's the way that you handle that?

Angie Trueblood 14:06

So I will often use Instagram, DMS. I mean, I'm thinking of one host in particular that we met when she interviewed me for her show. And, you know, we're all really busy right now, you know, 2020 I think it's so funny in the beginning of COVID. You know, there were all of these blogs and articles about how people were trying to fill their time and I think the mothers of the world were like, I never before, right. So I mean, I have dm to this other hosts that we have because we just really connected. And at the end of the conversation we both acknowledge like we wanted to stay in touch but we also are respectful that we're both slammed in terms of life and business. So I think a DM is a really great place to start and then hopping on a zoom call. I mean, I've definitely done that with folks that I miss or voxer for sure. is a great way to keep in touch, kind of once you've taken the next step into the DM, then I think popping over to voxer is a great way to kind of, you know, test the waters a little bit in the friendship space. Yeah, you guys have the time to connect.

Kate Kordsmeier 15:17

Yeah, no, I love that advice. And especially using the voice feature in the DMS is so much better, I think then, you know, just like typing a message. Hi, remember me? Yeah, I think this idea of hopping on a zoom call to with no expectations, like you said, but just to connect is so interesting and valuable. And I've started doing this more lately, myself. And I only but I only did so after I saw one of my mentors do it with me. And I had just reached out to her to say, Hey, I emailed her, Hey, I saw you on this thing. I thought you are great, you know, love connecting with you, because it was a small group thing. And she's like, let's hop on zoom and just chat and see, you know, just see, I don't know, we'll see what happens. And I was like, I remember getting on the zoom and being like, what does she want? Like, you know, what, what do I need to do I need to prepare something I don't understand. Because it was so foreign to just like, no, we're just gonna be friends for a minute and just, you know, build a relationship. And now we have a bunch of things that we're working on together. And, you know, I'm like, oh, that, again, so simple. But we overcomplicate it, probably because we're afraid of like being rejected.

Angie Trueblood 16:35

Well, and I also think in your defense, that in the online space, we've almost been convinced that the only way to meet people that we are compatible with is through some sort of paid mastermind. And I say that with all due respect, I've been in a year long mastermind before and met the most incredible women. But that doesn't mean that that's the only space that we can connect both personally and professionally, with folks and you know, the online world or just in business in general.

Kate Kordsmeier 17:07

Yeah, such a good point. I know, sometimes the masterminds and I agree, I am just finishing up a year long mastermind, and I just started a new one. So like, I am all about the mastermind. But it can remind me a little bit of like sororities, or something where you kind of are like paying to have a group of friends. Yeah,

Angie Trueblood 17:25

yeah, I've actually curated at different times smaller masterminds with people that I knew had things in common with me, and that we got along, personally, also, and we just masterminded together. And that's been super successful when I wasn't at a point of being ready to invest in the mastermind. And also, you know, all the other stuff that comes with it.

Kate Kordsmeier 17:50

Yeah, it's, it's such a good point, we've, I have some very casual kind of group, like I went to a conference last year, I met two women there. And then we just started chatting on voxer. And then we just have this group thread, and it's still been going on. It's been over a year now since then. And we've talked almost every day. But it's not anything official. Like it doesn't have to be this whole. Okay, we meet once a month, and we do you know, this and that. Although there could be value in that too. Like, I've wondered how could you really run like a peer led mastermind in a way where you're really getting a ton of value? But like who's running it? If it's peer lead, right?

Angie Trueblood 18:31

Well, you could just I mean, if we really want to talk about I mean, we've done it before, to where, so one that I was in about two years ago, there was really three to four of us in the mastermind. And we would each just take a period of time and kind of generally run through our business, and then we would have a spotlight, you know, to where we each got 15 or 20 minutes, and then we would all kind of reflect back to whomever was speaking and give advice. And it was Yeah, great. I mean, it's hard because you don't always get the commitment that you do when you're paying 15 $100 a month. You know,

Kate Kordsmeier 19:07

so it's worth it. Yeah, it's possible. Yeah. Well, I love that. Thank you for sharing some of that. I think finding genuine connection these days is so important, but it feels a little harder than in the past. And so yeah, I'm glad we touched on that. You also mentioned people hiring you sometimes because they don't have the time to pitch. So let's talk a little bit about just time in general. And how do you when you have no time? How can you increase your visibility?

Angie Trueblood 19:40

So funny, I just recorded an episode on this because I so I don't have a lot of time at the moment to pitch myself. And so I know a lot of people, especially this year are struggling with that. I think first of all, it's really important to look at the relationships that you've already created. See if there are any people in your network already that might be able to either connect you with someone that might be a great fit for you to be on their show, or they could be someone in your network that hosts their own show and would be a great fit for you to be on there. So I think it's really important first, and that's why I think I rely so much on networking and connection and meeting people is one, I mean, the benefit of just having people in your life and you know, to support you, and it makes it richer space to work in. But also, what does that really cheesy saying your net worth is equal to your network? Yeah. But I mean, it really is. Yeah. And so when you're really pinched for time, being able to lean on some of those relationships, you know, to get some quicker visibility wins and having to cold pitch, everyone is super important. I also suggest just the importance of being strategic with your time and your pitching in moments will always in moments of pitching but especially when you're really crunched for time, just get really clear on what your goal is, you know, if you're looking to grow an email list, or to get one to one clients, those might be you showing up in front of two very different types of audiences. And so taking the time to do some prep work before you kind of go down the rabbit hole of Apple podcast, which is what a lot of people will do when they decide they want to be a podcast guests, they'll just start searching for shows, without any real photos. Yeah, yeah, thing. Without any real focus, what's my goal here? Like? What are the actual types of shows that it would make sense for me to be a guest on?

Kate Kordsmeier 21:46

Right? Okay, so that's really interesting. So let's say you have one person has a goal of wanting to grow their email list, and another person has a goal of wanting to sell their program, like, how would you approach podcasts pitching differently.

Angie Trueblood 22:03

So you would just want to look at, well, if someone's going to join my email list, and eventually, they will likely be joining some sort of program. But I know, there are certain types of shows that people are more likely to opt into my roadmap for podcast pitching success, rather than to come to us and hire us to pitch on their behalf. So you just need to think about, okay, if I'm looking to have someone, maybe eventually opt in and then buy my DIY course, then I want to make sure that I'm in front of audiences that are likely doing some DIY in their business, right? And who would they be turning to for other sorts of complimentary DIY. So for me, it might be people who are thinking about starting their own podcast, you know, who are just starting to grow their email list and launch their first product, whereas folks that are gonna pay us, you know, 15 $100 a month to pitch themselves are likely scaling their business, and they're adding in additional streams of revenue, you know, so it's really just getting really fine tuned with who you are. It's much more sort of a science when you break it down like that.

Kate Kordsmeier 23:13

Yeah, for sure. So you would be going in the first scenario, you're going to podcasts where there ICA or their audience is more beginners, maybe. And then the second scenario is like, okay, these people are more advanced, they're scaling, like you said, there may be already multiple six figure businesses trying to get to that seven, eight figure. Yeah, that makes a lot of sense. I think that's really important. Because, again, like I guilty, I can, it's so easy to just go Okay, I know, it's really important to be a guest on other people's podcasts. So let me go to iTunes or Apple podcasts, make a list of 50 of the top

on podcast, alright.

Yeah. And I'm just gonna pitch the heck out of them.

Angie Trueblood 23:56

And what's my goal there? Like? Just, I mean, really, it's to surface level, it's like, just to get my name out there. But is that enough? Well, and the really interesting piece of this is the more niche that you can get in who you're pitching to, typically, the better the conversion is. So there's tons of entrepreneur type shows out there that are talking to people that are growing a business. But there's also these really cool verticals, which I never knew what that was when I started but it's really from kind of like the PR media space of, I have a couple of clients that have been really successful working with their own clients in the interior design space. So yes, we will look for really solid entrepreneurial podcasts for them. But we also look for podcasts in the interior design space. So shows that are helping interior designers build their business, because they think Come on as a sales expert. And they don't have a ton of sales experts coming on some of these more creative shows. So When our client Nikki shows up on that show, she's like the sales expert. So if that person ever needs help with sales, they turn to Nikki because that's where that's the only one they've heard of

Kate Kordsmeier 25:11

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So this is reminding me I have a friend actually one of my friends in my in my peer led mastermind, yes. So she teaches Chiropractors and other health professionals how to monetize their Instagram and basically like not monetize their Instagram, but get clients from Instagram. And she's often asking questions like, well, should I be on podcast for chiropractors? Or should I be on podcasts for business owners that, you know, they're not my target market? Like I'm trying to attract the chiropractors. So what would your advice be for something like that,

Angie Trueblood 28:09

I would say that you could probably be on some entrepreneur shows that have a tilt towards health and wellness, because they would likely attract chiropractors, because that's sort of the vibe I feel like they might be interested in. And there's a good number of shows that are focused on entrepreneurs and helping them build their business. But with a level of balance that we don't always see an entrepreneurial podcast. And I assume that a chiropractor would be pretty well attracted to a show like that. And then definitely I would pitch for shows that are speaking to chiropractors, and she could also extend it even to physical therapists to wireless entrepreneurs, because likely there are chiropractors like hiding in those audiences as well.

Kate Kordsmeier 28:58

Yeah, yeah, super smart. I think it again, like you really have to know your goal. Because if your goal is just to like, spray and pray, right, then you're not necessarily going to attract people that are going to be interested in buying what you're selling. Oh, man. Yeah, so that makes a lot of sense. So when you are, let's see, where do I want to go? Any other questions still? So I guess we're kind of talking about this, but just getting clarity on types of complimentary business owners that already serve your ideal client, like what's a good way to do this. So it's not going to Apple and going, you know, through the list of the Top 100 business podcast. So what what is it instead?

Angie Trueblood 29:42

So it's almost getting a piece of paper or a Google doc and a great place to start is thinking well, who has hired me in the past, like who have been my people before that I loved working with, so scratch off the people that weren't ideal for you, but get a clear picture of who they are what niche are they in? And then I always love to ask our clients. So when they hired you, who else were they working with? Like, who else had they paid, they hire a web designer or a graphic designer or copywriter, you know. So for me being in the podcast pitching space, my folks come to me looking to increase their visibility. While around that same time, a lot of people are shifting their messaging. So a lot of them are working with copywriters, or they're up leveling their website, because there's something kind of tipping them over the edge, that is often going to be there adding a new program, you know, they want to attract a higher level client. So they are scaling a lot of their digital assets to sort of prep for more visibility. So it's really getting clear on Okay, well, what other types of people are they hiring? What other things might they be interested in learning about? are they learning about how to create an online course?

Kate Kordsmeier 30:58

Yes,

Angie Trueblood 30:59

a lot of my people are, and then I can go on shows that talk about launching online courses, and how pitching yourself for shows and being a guest for podcasts before you launch is a great way to build your list and likely help increase enrollment in your program.

Kate Kordsmeier 31:16

So smart. I love that idea. Who has hired you in the past? And who else were they working with at that time? And go to those markets? So we call it.

Angie Trueblood 31:28

Have you read that book by Malcolm Gladwell, the tipping point?

Kate Kordsmeier 31:31

Yeah, gosh, it's been a long time I need to reread it. Yeah.

Angie Trueblood 31:35

But I call that the tipping point, like, what is it that is tipping your clients to hire you like what's encouraging them or motivating them to pull the trigger for that exact period in time? And so it's easy to look back, it's hard to imagine out of thin air, but if you make a list of your clients and their actual real people, then you know, what triggered them to hire you.

Kate Kordsmeier 31:59

Right? Right. Okay. So then you have to actually send these people a pitch. So I guess my first question is, how do you know who to pitch like at the podcast? Are you pitching the host directly? Where do you find their contact information? What's your strategy here?

Angie Trueblood 32:20

So typically, we pitch the host, unless it's very clear that there's a producer. Or if I know the podcast manager, the beauty also of networking is that you start to know, oh, well, this person manages these five podcasts. So I could literally send this manager, you know, our client docket and say, Is this a good fit for any of your people, you know, we can have an angle. But typically, we go to the website of the podcast host. And if there's contact information, on the website, we'll definitely shoot an email to whomever is listed on the website. Now, I would just encourage your listeners to follow any directions that are given on the website. So most people don't actually say how to submit a pitch. But it's becoming more common for podcast hosts to say, either we don't take guests or if you're interested in being a guest, complete this form, or send an email to this address. And you need to follow the directions like that is just showing your level of respect for the host, and that you're playing by their rules. Because you acknowledge you are asking them to basically invite you into their home. So there's a lot of research involved. But typically, we can find an address from the website. There's a couple of other tricks if you go to Instagram on your phone. And typically, the profile has an email link that you can grab an email address from, so we could check. Yeah, so we kind of tried to scour some of their social sites to find emails if it's not readily available on the site. And then as a last resort, we'll send it in, you know, the generic contact form.

Kate Kordsmeier 34:06

Yeah, I hate doing that. I never know where it goes.

Angie Trueblood 34:10

I know.

Kate Kordsmeier 34:11

Are they ever gonna see it? It just feels like it's a black hole. The Internet. Yeah. So yeah, I, I follow some of those same things. And then I also use a tool called email Hunter. Have you heard of this?

Angie Trueblood 34:25

We use hunter?

Kate Kordsmeier 34:30

Maybe I'm calling the wrong thing. I feel like it used to be called email Hunter. But I'm looking at it now. Yeah, Hunter. And it's like a Chrome extension that you can just install. Whenever you're on a website, you click the button, and it gives you like any emails that are listed for that website. So that's been super helpful when we've tried to find people for sure. Yeah. All right. So you've found the person. Now how do you know what to pitch them on? Like, I think there's a lot of people who could Say, I'll just use myself as an example, okay, I teach me how to teach money, I teach people how to make money blogging. So a lot of people, I think would just stop there. That's my pitch, like, Hey, I would love to come on and talk about how to monetize your blog. That's not a very good pitch. So tell us why and how to come up with a much more strategic pitch that's, you know, more compelling and gonna make somebody want to say, Yes, I would love for you to come on the show and talk about that.

Angie Trueblood 35:30

So I think, first of all, that is a great starting point for a topic because it's what people come to you for. It's what they show up. And they ask Kate, because they know you're very good at teaching how to do that. So I think you kind of hold that in one hand, and then you look at the podcasts that you're getting ready to pitch, and you get a feel for the types of topics that they tend to talk about on their show, and how they angle them. So there's a couple of different general topic categories that are pretty popular. So we always curate these top topics before we ever start pitching. One is a very general how to which technically, you could take that topic. And if the show is very tactical in nature, then you can totally pitch that you might want to change it up a little bit. And add in the why this might be important to your audience, you might even because that is something you teach. So extensively pull out something really specific about it, right. So the first step to take in monetizing your blog, in your first year or something like that, like just make it a little bit more interesting. So you can do it as a how to, you can also do it as more of a mindset conversation. So like for visibility, a lot of people are hesitant to pitch themselves because they're worried they're gonna get a no or they don't think they're expert enough. So you could really kind of massage your topic to be more of a mindset about when are you ready to monetize your blog, you know, and helping your audience or the listeners that you're talking to overcome the idea that well, I can't make money on my blog for three years, you know, they think I just need to get about a certain

Kate Kordsmeier 37:20

number of Instagram followers before I could do that.

Angie Trueblood 37:23

Yeah.

Kate Kordsmeier 37:25

Yeah, right. Well,

Angie Trueblood 37:26

in my mind, that angle is genius. Because what happens is folks who are listening, if they're likely your ideal people, you have already squashed one of the objections that they might have to working with you throughout that conversation. So it's great, because it almost warms them up, to be open to listening to what you have to say. And then another one that would be great for you is the journey. I promise is the journey one. So you were able to very successfully monetize your blog. And so a lot of shows, especially ones that speak to entrepreneurs are talking about how she quit her corporate job and made a million dollars in six months. So you

Kate Kordsmeier 38:11

know, my story, but I would love that thing.

Angie Trueblood 38:15

And so I think you could take your story and just be able to share that to the audience in a way that also highlights your expertise. That's really the perfect storm is when your expertise is relevant. And your journey is relevant to the people you're talking to.

Kate Kordsmeier 38:31

Yeah, I mean, at the end of the day, it all comes back to story too. So I feel like focusing on story whether it's yours or your clients or who you know, but telling a story. And I love the idea. I've had success with this, too, that you mentioned earlier about, like reaching out and saying, Hey, I noticed you haven't covered this topic before. So I just pitched a huge podcast that I honestly I'm like I have no business being on the show. I am not expert enough all the imposters. But I thought, well, the worst I could say is no. And then I'm right where it started. So I pit I looked through the podcast and I said, You've never talked about parental leave on your show. And I just got off my maternity leave. And I made over six figures. And I didn't work for four months. Let me come talk about this on your show. And she was like, Yes, let's do it. And so yeah, so I feel like that's such a great technique. I'm going to start doing that and more pitches to like it shows because it shows you did your research that you know, hey, I've listened to your show. I know what you're about. You're like you're missing a good story here. So you're filling that gap. And yeah, I think you know, and just the other lesson always keeps coming back to like you just have to ask. Yeah,

Angie Trueblood 39:55

so well, so yeah, that topic for you is one we have been seeing not parental leave specifically, but a lot of entrepreneurial shows, there's a lot that are talking about the journey. But then there's also ones that are really interested in. What are you doing in your business that's really unique and different, almost like a behind the scenes. Look,

Kate Kordsmeier 40:17

yeah,

Angie Trueblood 40:17

that's really important to to where you're not necessarily coming on that show to share about how to monetize a blog, although I'm sure that's going to be a portion of the conversation and have you made that money. But you're also sharing something that you're now really passionate about. And it's a big hole in the market, especially for female entrepreneurs. So it's a real behind the scenes peek. And that's the stuff people love.

Kate Kordsmeier 40:44

Yeah. I mean, myself included, I love like looking under the hood, and getting the nitty gritty of somebody is how I did this story. And, yeah, that that's so true. I think behind the scenes is a great, another great angle for people to take. And everybody has this no matter what your Nisha is, you know, I know we're using myself as an example in these, but I feel like everybody has gone from point A to point B with something in their life. And if you can share how you did that, whether it's like, I always come to these examples, and I hate using like losing weight as an example. But something with health and wellness, like you've overcome some kind of health challenge you have, like health, relationships, money, business, like what are some other? I mean, there's really I feel like no limit on the types of niches where you could could use this.

Angie Trueblood 41:38

No. And it's, it's just really looking back. And it's sometimes hard to identify what about your business or your life is really unique. So sometimes you might need to put a girlfriend's eye on it or a business mentors eye on what you do badly. But you can pull it out. That's why it's one of the it's really fun for us to be able to do that for our clients, when we recognize Oh, not everyone has done that. Let's pitch that, right, see if we can get some traction from it.

Kate Kordsmeier 42:06

Yeah, that's such a good idea, too, because sometimes we're just too close to it ourselves, you know, and you start thinking like, Well, everybody knows this. I'm not gonna teach this, like where was I was just chatting with Amy Porterfield the other day, and she was saying, Yeah, I was thinking, Well, I'm not gonna teach how to build a lead magnet, literally, everybody knows how to build a lead magnet now. And then she's like, turns out, there are still millions of people out there that have never even heard the term lead magnet. You know, we get into our own industries. And we're deep in it. And you think this is common knowledge? Right, but it's not.

Angie Trueblood 42:41

Yeah. And that's how I mean, I think that's also something for people to understand, even if they're in more of the beginning stages of business, because for me, I assumed everyone was out there pitching themselves and making connections. And when you recognize that someone thinks it's a little bit different, or they ask you a question of how you did that, that's a really good indicator that you're onto something unique about what you do.

Kate Kordsmeier 43:04

Yeah. And this was a few years ago now. But just when you said that I was thinking one of the first podcasts I was ever a guest on, I was a student in this membership program. And I sent them a pitch that and I said, so they taught food blogging, and at the time, I was a journalist, I was a food writer. And I it was, again, another one of these things where I said, hey, you've never talked about food writing, like journalism and freelancing on your show. But I think your audience would really like to know this, because they're all food bloggers. So you know, let's talk about this. And I remember he wrote me back. And he said, this is the first pitch I've ever gotten, like, of somebody pitching themselves. And again, this was a few years ago now, but it was still like, wait, really, because he had a great show. And maybe I'm sure he was getting pitch from other people's publicists and things like that. But where somebody just came and said, Hey, I could talk to you about this thing. And I feel like there's that human element that's added.

Angie Trueblood 44:07

Yeah, I mean, we will on the client side of our business, if our client has a relationship with someone, the email comes from the client, like, I might help them write what the email might want to include. And then I will send it to them for them to copy and paste and to get very personal, because that's just weird if you have sort of a third party intervening on an stablish relationship, so and I think you make a great point, because some people think, oh, does it matter if the pitch comes from me? Or do I look like I'm a bigger deal if it comes from a PR agency or a podcast pitching agency? And to me, the answer is always it's about the pitch and the relevance of the topic and how you committed to delivering value.

Kate Kordsmeier 44:54

Yeah. Right. And I think it could go both ways like you are in If you're if one of your goals and being on people's podcasts is to develop relationships and increase your network and create that connection, pitching yourself is going to do that way faster than hiring somebody else to pitch you for it. Now, that may not be one of your goals, it may just be to get as much publicity as quickly as possible, you know? Yeah, but I think that's good to know.

I remember the exact moment I hit publish on my very first blog post. So many feelings like hope and excitement. And oh, yeah, that sneaky old imposter syndrome to like, Who am I? Who's gonna care about what I have to say? I also had so many questions about the day to day process of managing a blog. And perhaps my biggest question was exactly how do I master this tech of starting a blog from scratch? So that journey from beginner to six figure blogger created my new passion for helping entrepreneurs just like you start your blog from scratch the right way, would you like to learn how to get started? Perfect, because I've just created a brand new free video training series to show you how to get your blog idea out of your head and into the world. You'll learn the number one paradigm shift happening in the marketplace today, plus insider secrets that will set you on the path towards moving the needle in your business in ways you never imagined. In this free training. I share the number one mistake most people make when trying to grow their audience and revenue and what you should do instead. And just in case, you're sitting there thinking but Kate, I don't need a blog. Guess what you actually do? Even if you have no desire of becoming an influencer? I'll explain exactly why in this video series. Ready to learn more get free access by registering at successwithsoul.co/start. That's successwithsoul.co/start to get your blog started today.

Now, when it comes to saving time on pitching, I always like to kind of have like a template or a framework that I'm going off of and it's tweaked for each pitch. But do you like doing this as well? Or do you every pitch is 100% unique?

Angie Trueblood 47:25

Oh, no. I mean, we definitely have a template. And during the first month of working with clients, we we pull out lots of different angles. So just like I mentioned the How to the mindset. We have a client onboarding right now. And I think we already have five pitch angles in her template. And then when we actually go to send a pitch, we'll pull the topic that's most relevant, tweak the intro even tweak the intro to that topic. And pick the most relevant five bullet points that support what that conversation could sound like. And sometimes we even tweak kind of the shows that they've been interviewed on before we'll pull different ones. So they're more relevant to whoever the host is.

Kate Kordsmeier 48:08

That makes sense. But you're kind of saving time by having this bank of things, right, where you're just sort of like copy pasting a couple pieces together, and then tweaking it making sure you know, at all posted and make sense. Yeah. And then are you pitching? Do you recommend pitching one idea at a time? Or do you say, Hey, I could talk about any of these three topics.

Angie Trueblood 48:31

So as a host myself, I know that the hosts were reaching out to they don't have a lot of time on their hands. And I never want to send them anything to where they feel like they have to be the one to do the legwork to figure out how this person fits on their show. So we have one topic. And we do have a couple of like plan B's sort of baked in there, we give the topic that we think is most relevant to their show, we include three to five bullet points that really help the hosts get an idea of what that conversation might sound like. But it also gives a host a little bit more meat to where if they're like, Oh, I don't like this one overlaying topic. But that bullet number three, I think we could do a whole episode on that. Some other ideas, and we do include a one sheet so that if they want to see some other general topics or sample questions, they can get a fuller idea and pull from that. But I yeah, I just feel like it's our due diligence to kind of I mean, I feel like that's part of the personalization, right is picking the one topic that best resonates with what we envision their audience to be.

Kate Kordsmeier 49:46

Right? And tell us about this one sheet. What is that?

Angie Trueblood 49:49

So, in speaking it's really popular to have a speaker one sheet and it has sort of a long bio and a lot of information about where you've spoken and topics You could speak on. So we've created, it's just a one page PDF. We include brand colors, and we put pictures of our client on there because it just starts to bring that guests that potential guests more to life by showing them, do they have a family? Are they a speaker so we can get a picture of them on stage. And then we show a couple of the different shows that they've been a guest on. So we highlight some of the kind of cover art from different podcasts. We cover some general topics that they might be able to speak on. And some sample questions, though. So the host can really get an idea of sort of the depth of what a conversation would look like. Because a lot of times when you get an email pitch, it might sound great, but you don't know if the person has the same energy as you. You don't know if they would be fun to have a conversation with. That's super important. I mean, I don't want to boring people on my show.

Kate Kordsmeier 50:55

Yeah, so no,

Angie Trueblood 50:56

yeah, it just kind of is more of a surround sound.

Kate Kordsmeier 51:00

Yeah, that makes sense. And just when you said that, I was thinking, I've been getting pitched a lot lately, but I think it's by the same like two firms that are agencies that I don't know, somehow got my email address. And I've just been like, great, we have 1000 guests that might be a good fit for you. If you are somebody listening to this, and you're like, yes, this is great. I want to I need to be a guest on more podcasts. But I don't want to do any of the pitching myself, how do you recommend going about finding a trustworthy agency that isn't going to just do this spray and pray.

Angie Trueblood 51:38

So I always show our clients the pitch. And I think that's something not every pitch, but they get to see the pitch template, because I also get pitch a decent amount of time. And I always think, Oh my God, if these people, you know, if the client, whoever they are pitching to be a guest, if they knew what this email that was going out on their behalf looked like, they would likely die. And I think it's really important for the client to have a really good feel for what that pitch looks like. So I would say first is as you're vetting folks, first get referrals. And that means like real live conversations with people that have hired these folks before, you can also search. So if you go to any podcasts pitching agency, or even PR agency, they'll likely have an area where it says clients featured on. So look at some of the types of shows their guests have been on. And I yeah, and you can even search their clients because they'll have testimonials, we'll pull some of those people's names and search for them in Apple podcasts to get a good sense of the type of shows that they've been on. And yeah, you know, like, are they and random podcasts are great. But are they totally, you know, beginner shows? Or is there a nice mix of size as much as you can tell? And then have a conversation. And I think it's really important. Now, I would not give out one of my previous pitches on a discovery call. But I think it would be a question to say, Do I get to see, you know, a general pitch before you start sending out on my behalf? I think that's really yeah. Yeah.

Kate Kordsmeier 53:23

And that makes me think, too, when it comes to size of podcasts, like, if you're pitched if you're asked to come and be a guest on somebody's podcast, or you're looking and trying to decide, should I pitch this podcast? Is it going to be worth my time? What are the metrics? Or what are the things you look for to decide if it's worth it or not? Or is there they're not really a straight answer.

Angie Trueblood 53:47

I think it all boils down to how much time do you have? And how strategic with your time do you have to be? This actually came up a really good friend of mine? Well, I won't say she's, I mean, we're very friendly, but we don't talk regularly. And she is launching a podcast. And she asked me to be one of her first interviews. And I just candidly right now, I'm juggling a lot as we all are. And I had to say, I can't do it right now, you know, I might be open to it in the future. But right now, it's not a good time. So a couple of the things that we look at is the number of reviews, we tend to use Apple podcasts, but you can look at any of the other podcast players. We also look at their social following, which I hate doing that, because it's definitely a vanity metric. But you can look through their Instagram as an example and see what kind of engagement their posts have. So it's one thing to have 20,000 followers and crickets whenever you post anything, versus having 7000 and you get a good amount of engagement when you post some sort of a combo of all of that. And we have a couple of criteria for clients but if it's more of a new To show like if it's very specific to interior designers will lower the bar on the number of reviews because those shows tend to be more engaged than more general type type shows.

Kate Kordsmeier 55:14

Yeah, that makes sense. And so you're looking at number of reviews, like what would be a number that you would say, oh, if it's less than x, I wouldn't. I wouldn't waste my time on it right now.

Angie Trueblood 55:25

It's so hard to say that.

Kate Kordsmeier 55:28

I know.

Angie Trueblood 55:29

I mean, I would say if it's, I mean, gosh, I think my show only has 50 reviews right now. But I have seen data from our clients that have been on it, and they get, you know, good traction from being on my show. So I mean, yeah, 50 is kind of not a cut off. But it's we like to definitely have 50 reviews or above. And then we've had some clients who have bigger following. So we'll bump that up to even 100. Or, hey, let's shoot for above 200. It really depends. I mean, if you're getting started, you kind of want to get your feet wet with shows that are a little bit smaller, ideally. So yeah, you also feel confident like the one that you said, You landed that you're not ready for.

Kate Kordsmeier 56:13

I'm ready, I'm ready.

Angie Trueblood 56:15

I really off air, I'm dying to know who it is. gut feel, you know, and it's also if, if you just feel like you and this person really have a lot of synergy. And you would totally get along. Sometimes that's worth it. Because it's like having a conversation rather than that zoom meeting to get to know them. And right, yeah,

Kate Kordsmeier 56:36

yeah, that I mean, I'll say one thing I love about being a podcast host is this like that I get to have these conversations with people and make these friendships. And it's almost like, you know, I never thought of it this way until now. But like, Oh, yeah, I'm asking you to come on my show. And it's for this professional thing. But selfishly, I'm getting a lot out of it. Yeah,

Angie Trueblood 56:58

I remember my first interview during like the quarantine, it was with crystal prophet. And oh, yeah, she had a house full of kids. And I had kids and a husband at home. And we were just joking about like hiding in our office and extending the conversation just because yeah, we needed that, you know, kind of outreach to one another at that time.

Kate Kordsmeier 57:20

Isn't it funny to how like, it used to be like, Oh, the weekends are the break. And now I'm like, Oh, my God, the weekends, my kids are gonna be home. Oh, hold tight, but I don't have anywhere to go.

Angie Trueblood 57:31

It's so wild right now. I mean, I'm trying to take it all in. And there's definitely for me, there's really good things that have come out of this. And so I'm trying to focus on that.

Kate Kordsmeier 57:41

Yeah, me too.

Angie Trueblood 57:42

I know, there's been so many gifts, and it's been very challenging as well. But yeah, I can definitely relate to the like hiding in my office that work now feels like a break. Yeah. Mom, and is hard. We're homeschooling this year, and that I've always thought about it and the back of my head. And so I felt like this was the year to do it. And I love it. And also it is it's hard balancing it out. But you know,

a lot of it's hard.

Kate Kordsmeier 58:13

Yeah, I like the golden. And my friend Elizabeth always says like, there's been a lot of gifts. And it's been hard as hell. And yeah, it's a struggle. Totally. Yeah. Well, Angie, this has been so amazing chatting with you. Before I let you go, we have a quick lightning round of questions that we ask everybody. So we'll just fire through those. Okay, so what is your favorite way to make time for self care?

Angie Trueblood 58:42

So it is really finding time to spend with my girlfriends? I think, as we're with our families a lot right now. And, you know, everyone is so busy kind of parallel to each other. It's definitely carving out time to sit in someone's driveway on the weekend and maybe have a cocktail. Oh, yeah. You know, I think it's just that it just rejuvenates me and kind of reminds me of all the different parts of Angie, rather than just the business owner or the mom or the wife, I need that more independent feeling to

Kate Kordsmeier 59:15

Yeah, I love that. What is one tool or strategy that you use to help with time management.

Angie Trueblood 59:23

So this has come definitely in election season, but I am a real big fan of the Facebook, newsfeed Eradicator Chrome extension.

Kate Kordsmeier 59:36

Oh, I already know about this. So you tell me more.

Angie Trueblood 59:41

awesome. So it doesn't work on your cell phone. Like if you're trying to sort of stop scrolling and getting engaged. You know, in any news hotspots, you're just going to need to take off your phone. But for on Chrome, actually you might be able to do it on your phone, but it basically when you go to Facebook There is no newsfeed, you'll get notifications of the groups that you're a member of that have legitimate notifications, but it prohibits you from randomly scrolling. So if we're doing research for our clients, we can click on Facebook pages, but it really prevents me from kind of getting sucked in and then spend five or 10 minutes down a rabbit hole that's not really productive.

Kate Kordsmeier 1:00:25

Yes. Okay, I need that. I do love Facebook for Facebook groups. But yeah, about it. What is one of the most powerful business or mindset books you've read recently?

Angie Trueblood 1:00:41

So I would say, and this is not really recent, but it continues to sort of give me benefit is I, I read profit first a couple of years ago. And Oh, goodness, and it was just so practical. And it really helped me recognize what to do with my business finances. I've since hired an accountant and a bookkeeping firm. And that's great. But I think it helped instill in me the priority of paying myself which a lot, especially female business owners, they don't prioritize early enough. And I think that's really important, especially for the long haul.

Kate Kordsmeier 1:01:21

Yeah, I read profit first, maybe a year and a half ago. Totally. I mean, it was like, I thought I knew what I was doing before I read it. And then I read that book and was like, I have been doing this so wrong. And I was not paying myself enough. And so I probably still could pay myself more. But I'm paying myself double what I used to be. So that's good. And yeah, I love profit first. I feel like that is such a like, necessary read for any entrepreneur. Yeah,

Angie Trueblood 1:01:55

it's very tactical. It's not. Well, it is mindset related. But it's, it's just a game changer. And it definitely, yeah, it's a quick read to like,

Kate Kordsmeier 1:02:04

I feel like I read it in a weekend. And then I mean, it took me a while to actually implement everything, but you go back and it is very practical. Have you read his latest book? Fix this next?

Angie Trueblood 1:02:16

No, I've got clockwork and I haven't quite finished that. Have you read the new one?

Kate Kordsmeier 1:02:21

I haven't read the new one. I read clockwork I loved it. clockwork and traction are our two kind of systems, books that I feel like are really helpful for entrepreneurs. I really like them. And I haven't read the new one yet. But I have heard mixed mixed things. So yes, book club read. That could be fun. Yeah. Okay, let's see, what is do you have a quote or a mantra or an affirmation?

Angie Trueblood 1:02:50

So this is from my quasi mastermind, one of what did you call it? Our peer led mastermind, your

Kate Kordsmeier 1:02:56

lead? Yeah.

Angie Trueblood 1:02:58

I had a girlfriend Tell me a couple of weeks ago as I was kind of waffling a couple of different directions that I could go in my business. And she said, Angie, you literally can do anything. And I don't say that to toot my own horn. But it is a reminder to me that I get to choose the direction of my business. And I can choose and can be successful going in many directions, but I am the one that has to make that decision. So I recently really been kind of sitting with that as I think about, you know, next steps. It's really hard for me not to continue to want to grow, grow, grow scale, scale scale, but I have to balance that. You know, with life. Yeah, as do you.

Kate Kordsmeier 1:03:42

Yes. Yeah. I

think that's smart, too. I mean, it's asking yourself, why do I want to grow? Is this just growth for growth's sake? Is it growth? Because first everyone was talking about 10 k months, and now everybody's talking about seven figure business, you know, stop. Yep. I know. And now it's eight figure not yet. And am I actually happier growing? Or is there you know, value and either staying where I am or conch mate? You know, just being conscious about it, I think is so important. Yeah. Yeah. And very empowering to say, Well, I'm in the driver's seat, I get to decide,

Angie Trueblood 1:04:22

and we can go in and a lot of different directions. Just we choose, it's up to us. And that's a lot of responsibility, too.

Kate Kordsmeier 1:04:31

Yeah, yes. Yes, the option is like you can do anything is like liberating and also like, Oh, my God, anything and also

Which one should I do?

Angie Trueblood 1:04:44

Right?

Kate Kordsmeier 1:04:44

Just somebody just tell me. Yeah. Okay. What does Success with Soul mean to you?

Angie Trueblood 1:04:50

So for me, it really has to do with kind of what we just talked about. It's having success. And for me lifting others up is really important. I mean, community is super, a big driver and what I do and knowing that I am lifting other people up in the process of me gaining success is a priority. But also recognizing that it's not just success in the business, it is me also being able to contribute back to my family's lifestyle and really knowing that at the end of the day, my soul is kind of centered on both things. And I really no balance is total BS, but my soul at least feels somewhat balanced between all the different priorities that you know we have in our life.

Kate Kordsmeier 1:05:38

Yeah, beautiful. Okay, where can everybody find you? I know you have a special gift for us. Yes.

Angie Trueblood 1:05:44

So actually, what I think you found how you found me was the roadmap for podcast pitching success, your audience can go and they can download it really is the six steps that we kind of follow. As we are pitching our one to one clients. It's what I teach our students in the go pitch yourself program. So they get to see that and then there are five different mistakes that we sometimes see people being guilty of when they pitch themselves. So I'm helping folks avoid it. And they can get that download at Angietrueblood.com/sws. And then my podcast is go pitch yourself. So there's a lot of really practical advice that we kind of dish out over there. And then I'm most active on Instagram.

Kate Kordsmeier 1:06:30

Awesome. Thank you so much for being with us today.

Angie Trueblood 1:06:33

This is great was so good to connect.

Kate Kordsmeier 1:06:39

Thanks for listening to the Success with Soul Podcast the place to be for holistic online business strategies and achieving more with less, as this show is a brand spanking new any and all support is greatly appreciated. So if you haven't done so already, please subscribe on the apple podcast app, Google podcast, app, Spotify or wherever you listen. This makes it possible for me to continue to provide free helpful content and bring you amazing guests. You can also give us a rating and review with your honest feedback so we can improve and better serve you in the future. Plus, you can be featured on a future episode during our listener spotlights. Your reviews are super helpful and motivating to me personally. But beyond that reviews help with rankings, which helps others find the show and allows me to keep providing you with free content every single week. Share the podcast with your friends, family, coworkers, dogs, cats, neighbors, whoever. And don't forget to join the free Success with Soul Facebook community at successwithsoul.co/Facebook. We have follow up conversations about the podcast episodes and I often go live to answer your burning questions. Plus, you'll get to hang out with like minded bloggers and heart centered online business owners exchanging priceless feedback, encouragement and other golden insight from the trenches. That's successwithsoul.co/Facebook. Until next time, remember to celebrate your progress, not perfection.

Transcribed by https://otter.ai